Mandagi, Angelia Theresia, Sam Ratulangi University, Indonesia
-
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022) - Articles
THE IMPACT OF NEGATIVE ONLINE CONSUMER REVIEW AND BRAND AWARENESS ON POTENTIAL CONSUMER PURCHASE INTENTION AT PRUDENTIAL INSURANCE COMPANY IN MANADO
Abstract pdf