Emor, Angelina M., University of Sam Ratulangi Manado, Indonesia
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Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 3 No. 2 (2015): Jurnal EMBA, HAL 124- 246 - Articles
ANALYZING BRAND EQUITY ON PURCHASE INTENTION THROUGH BRAND PREFERENCE OF SAMSUNG SMARTPHONE USER IN MANADO
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