Walangitan, Arindah, University of Sam Ratulangi Manado, Indonesia
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Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 3 No. 2 (2015): Jurnal EMBA, HAL 758- 883 - Articles
ANALYSING THE IMPACT OF BRAND EQUITY ON CONSUMER PURCHASE INTENTION OF ETUDE HOUSE COSMETIC PRODUCT IN MANADO
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