Manoppo, Chiesa Octavianus, Sam Ratulangi University, Indonesia

• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 8 No. 4 (2020): JE VOL 8 NO 4 (2020) - Articles
  THE IMPACT OF BRAND PERSONALITY AND SELF-IMAGE CONGRUENCEON STUDENT’S BRAND ATTACHMENT OF APPLE PRODUCTS
  Abstract  PDF