Sanger, Chintya Amelia Nelly, University of Sam Ratulangi Manado, Indonesia
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Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 4 (2013): Jurnal EMBA, HAL 1406 - 1532 - Articles
THE EFFECT OF TRADITIONAL AND ELECTRONIC WORD-OF-MOUTH ON PURCHASE DECISION
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