Tamburian, Christian, University of Sam Ratulangi Manado, Indonesia

• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 4 (2013): Jurnal EMBA, HAL 936 - 1053 - Articles
  THE EFFECT OF CONSUMER CONFUSION ON BRAND LOYALTY ON LOW INVOLVEMENT PRODUCT CATEGORY
  Abstract  PDF