Kiling, Christika, University of Sam Ratulangi, Indonesia

• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 5 No. 1 (2017): JE VOL. 5 NO 1 (2017) HAL. 115 - 233 - Articles
  THE EFFECT OF BRAND EQUITY AND PRODCUT QUALITY TOWARD CONSUMER’S PURCHASE DECISION (CASE STUDY: J.CO DONUTS & COFFEE MANADO)
  Abstract  PDF