Bate, Claudio Enrico Gabriel, Sam Ratulangi University, Indonesia

• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022) - Articles
  THE INFLUENCE OF HUMOR ADVERTISING, CONTENT MARKETING AND PSYCHOLOGICAL FACTORS ON BRAND AWARENESS IN SHOPEE’S YOUTUBE COMMERCIAL “SHOPEE COD (TUKUL ARWANA’S VERSION)”
  Abstract  pdf