Saerang, David P. E., Sam Ratulangi University, Indonesia
-
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022) - Articles
THE INFLUENCE OF HUMOR ADVERTISING, CONTENT MARKETING AND PSYCHOLOGICAL FACTORS ON BRAND AWARENESS IN SHOPEE’S YOUTUBE COMMERCIAL “SHOPEE COD (TUKUL ARWANA’S VERSION)”
Abstract pdf -
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022) - Articles
FACTORS INFLUENCING ONLINE PURCHASE DECISION OF TIKTOKSHOP CUSTOMERS IN MANADO
Abstract pdf -
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022) - Articles
Selling Vibes or Selling Product? The Role of Store Atmosphere on Consumer Loyallty
Abstract pdf -
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022) - Articles
The Influence of Celebrity Endorsers on Purchase Intention of Instagram Social Media Users
Abstract pdf -
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 8 No. 1 (2020): JE VOL 8 NO 1 (2020) - Articles
THE EFFECT OF SHIFT WORK SYSTEM AND FATIGUE TOWARDS EMPLOYEE STRESS AT ASTON MANADO HOTEL
Abstract PDF -
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 3 (2021): JE. Vol 9 No 3 (2021) - Articles
COMPARATIVE ANALYSIS OF SOCIAL MARKETING CAMPAIGN EFFECTIVENESS IN SOCIAL MEDIA BETWEEN MILLENNIAL AND GENERATION Z (CASE STUDY OF “DISIPLIN 3M†COVID-19 PREVENTION CAMPAIGN)
Abstract PDF -
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 1 (2022): JE. Vol 10 No 1 (2022) - Articles
PRODUCT ATTRIBUTES AND CELEBRITY ENDORSEMENT ON CUSTOMER PURCHASE INTENTION (CASE OF STREET BOBA MANADO)
Abstract PDF -
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 8 No. 1 (2020): JE VOL 8 NO 1 (2020) - Articles
International Business Administration, Management Program Faculty of Economics and Business
Abstract PDF -
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 3 (2021): JE. Vol 9 No 3 (2021) - Articles
RESORT DEVELOPMENT IN FACING TREND AND TECHNOLOGICAL CHANGES
Abstract PDF -
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 1 (2022): JE. Vol 10 No 1 (2022) - Articles
THE INFLUENCE OF EMOTIONAL MARKETING TOWARDS BRAND LOYALTY ON BEAUTY BRAND (Case Study : The Body Shop Manado)
Abstract PDF -
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 8 No. 3 (2020): JE VOL 8 NO 3 (2020) - Articles
ANALYZING CUSTOMER SATISFACTION OF WASTE BANK IN MANADO
Abstract PDF -
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 3 (2021): JE. Vol 9 No 3 (2021) - Articles
THE INFLUENCE OF LIFESTYLE, SERVICESCAPE, AND FOOD QUALITY ON CUSTOMER REVISIT INTENTION AT DECADE COFFEE SHOP
Abstract PDF -
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 8 No. 4 (2020): JE VOL 8 NO 4 (2020) - Articles
ANALYSIS THE FACTORS OF EMPLOYEE RESISTANCE ON ORGANIZATIONAL CHANGE AT LOTUS RESORT MOKUPA NORTH SULAWESI
Abstract PDF -
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 3 (2021): JE. Vol 9 No 3 (2021) - Articles
THE INFLUENCE OF CO-BRANDING ON BRAND EQUITY (CASE STUDY: BNI DIGITAL BRANCH BANKING CAFÉ MANTOS 3)
Abstract PDF -
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022) - Articles
THE IMPACT OF NEGATIVE ONLINE CONSUMER REVIEW AND BRAND AWARENESS ON POTENTIAL CONSUMER PURCHASE INTENTION AT PRUDENTIAL INSURANCE COMPANY IN MANADO
Abstract pdf -
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 1 (2021): JE VOL 9 NO 1 (2021) - Articles
THE IMPACT OF EXTRINSIC AND INTRINSIC MOTIVATIONAL FACTORS TO STUDENT PERFORMANCE
Abstract PDF -
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 3 (2021): JE. Vol 9 No 3 (2021) - Articles
ANALYTICAL HIERARCHY PROCESS APPROACH ON CUSTOMER REVISIT INTENTION OF CAFÉ AND BAR AT KAWASAN MEGAMAS MANADO (STUDY ON CABAL O’REILLYS, REPLAY)
Abstract PDF -
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 3 (2021): JE. Vol 9 No 3 (2021) - Articles
THE EFFECT OF CONSUMER TRUST AND PERCEIVED VALUE ON PURCHASE INTENTION OF ONLINE THRIFT SHOPS IN MANADO
Abstract PDF -
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022) - Articles
THE INFLUENCE OF CONTENT MARKETING, INFLUENCERS AND PSYCHOLOGICAL FACTORS ON BRAND AWARENESS OF TIKTOK ADVERTISING
Abstract pdf -
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 4 (2021): JE. Vol 9 No 4 (2021) - Articles
THE INFLUENCE OF PACKAGING DESIGN AND IN-STORE SHOPPING ENVIRONMENT ON CONSUMER IMPULSIVE BUYING DECISION (STUDY ON NATURE REPUBLIC AT MANADO TOWN SQUARE)
Abstract PDF -
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 2 (2021): JE VOL 9 NO 2 (2021) - Articles
IMPLICATION OF BUSINESS PARTNERSHIP ON THE IMPROVEMENT OF LOCAL BUSINESS IN MANADO
Abstract PDF -
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 4 (2021): JE. Vol 9 No 4 (2021) - Articles
THE INFLUENCE OF LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE AT CENTURY SUPERMARKET TOMOHON
Abstract PDF