Gunawan, Emilia M., Sam Ratulangi University, Indonesia

• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022) - Articles
  Selling Vibes or Selling Product? The Role of Store Atmosphere on Consumer Loyallty
  Abstract  pdf
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022) - Articles
  THE EFFECT OF EXPERIENTIAL MARKETING ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE AT IBOX MANADO TOWN SQUARE
  Abstract  pdf
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 7 No. 4 (2019): JE VOL 7 NO 4 (2019) - Articles
  ONLINE TRANSPORTATION SERVICES: FACTORS AFFECTING CONSUMER SWITCHING BEHAVIOR
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 4 (2021): JE. Vol 9 No 4 (2021) - Articles
  CHALLENGES TO WOMEN’S LEADERSHIP AT PT KAWANUA DASA PRATAMA
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 7 No. 4 (2019): JE VOL 7 NO 4 (2019) - Articles
  DETERMINANTS OF GOING PUBLIC DECISION: THE CASE OF PT. BANK SULUTGO
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 4 (2021): JE. Vol 9 No 4 (2021) - Articles
  THE INFLUENCE OF LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE AT CENTURY SUPERMARKET TOMOHON
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 7 No. 4 (2019): JE VOL 7 NO 4 (2019) - Articles
  DELIVERING SERVICE CONVENIENCE TO ENHANCE CUSTOMER SATISFACTION: QUANTITATIVE ANALYSYS ON SHOPEE
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 4 (2021): JE. Vol 9 No 4 (2021) - Articles
  THE INFLUENCE OF PRODUCT KNOWLEDGE ON GREEN PURCHASE INTENTION, THE ROLE OF ATTITUDE AS MEDIATING VARIABLE
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 8 No. 3 (2020): JE VOL 8 NO 3 (2020) - Articles
  CUSTOMER EXPERIENCE AND CUSTOMER LOYALTY: A QUANTITATIVE ANALYSIS IN STARBUCKS MANADO
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 4 (2021): JE. Vol 9 No 4 (2021) - Articles
  THE INFLUENCE OF CREDIBILITY AND ATTRACTIVENESS OF BEAUTY VLOGGER ON PURCHASE DECISION OF BEAUTY PRODUCTS IN MANADO
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 8 No. 4 (2020): JE VOL 8 NO 4 (2020) - Articles
  THE DETERMINANTS INFLUENCING BEHAVIORIAL INTENTION TO USE E-WALLET DURING COVID-19 PANDEMIC IN MANADO
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 1 (2021): JE VOL 9 NO 1 (2021) - Articles
  THE INFLUENCE OF BRAND IMAGE AND COUNTRY OF ORIGIN ON PURCHASE DECISION OF OPPO SMARTPHONE IN MANADO
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 3 (2021): JE. Vol 9 No 3 (2021) - Articles
  THE IMPORTANCE-PERFORMANCE ANALYSIS OF STORE ATMOSPHERE AT MATAHARI DEPARTMENT STORE MANADO TOWN SQUARE
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022) - Articles
  Determination Analysis of Online Investment Intention in Post-Pandemic Era
  Abstract  pdf
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 3 (2021): JE. Vol 9 No 3 (2021) - Articles
  THE EFFECT OF CONSUMER TRUST AND PERCEIVED VALUE ON PURCHASE INTENTION OF ONLINE THRIFT SHOPS IN MANADO
  Abstract  PDF