Firman Pakaya, Firman Pakaya, Sam Ratulangi University, Indonesia
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Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 7 No. 3 (2019): JE VOL 7 NO 3 (2019) - Articles
THE IMPACT OF FRAUDULENT MARKETING PRACTICES AND EXPERIENTIAL MARKETING ON SENIORS RESISTANCE IN ADOPTING NEW TECHNOLOGIES (IN CASE OF E-COMMERCE)
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