Maramis, Gabriella, International Business Administration (IBA) Program, Indonesia

• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 2 (2014): Jurnal EMBA, HAL 1090 - 1211 - Articles
  PRODUCT ADVERTISEMENT AND BRAND EQUITY EFFECT TO CONSUMER BRAND CHOICE IN MANADO
  Abstract  PDF