Suwuh, Jeify Lioni Agustin, Sam Ratulangi University, Indonesia
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Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022) - Articles
THE INFLUENCE OF KOREAN WAVE, BRAND AMBASSADOR, AND BRAND IMAGE ON PURCHASE INTENTION OF SOMETHINC SKINCARE PRODUCTS IN MANADO
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