Lapian, Joyce S.L.H.V. Lapian, Sam Ratulangi University, Manado, Indonesia

• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 6 No. 1 (2018): JE VOL 6 NO 1 (2018) - Articles
  THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER PURCHASE INTENTION OF NIKE SPORTSWEAR PRODUCTS IN MANADO
  Abstract  PDF