Langi, Kalvin, University of Sam Ratulangi Manado, Indonesia
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Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 4 (2013): Jurnal EMBA, HAL 1533 - 1649 - Articles
THE INFLUENCE OF BRAND RECOGNITION, BRAND RECALL, AND TOP OF MIND TO CONSUMER BUYING DECISION
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