Sondakh, Keren Gloria, University, Indonesia
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Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4 - Articles
ANALYZING THE INFLUENCE OF PSYCHOLOGICAL FACTORS ON IMPULSIVE BUYING OF APPAREL CUSTOMERS DURING FACEBOOK LIVE STREAM (CASE STUDY: KLONTONG MANADO ONLINE SHOP SULAWESI UTARA)
Abstract pdf