Massie, Kevin Samuel, University of Sam Ratulangi Manado, Indonesia

• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 4 No. 2 (2016): JE Vol.4 No.2 (2016) Hal. 641-767 - Articles
  THE EFFECT OF SOCIAL MEDIA, DIRECT EMAIL, AND ELECTRONIC WORD-OF MOUTH (E-WOM) ON CONSUMER PURCHASE DECISION AT ZALORA FASHION ONLINE STORE
  Abstract  PDF