Malonda, Kezia K., Sam Ratulangi University, Indonesia

• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 1 (2022): JE. Vol 10 No 1 (2022) - Articles
  PRODUCT ATTRIBUTES AND CELEBRITY ENDORSEMENT ON CUSTOMER PURCHASE INTENTION (CASE OF STREET BOBA MANADO)
  Abstract  PDF