Dumais, Lady Priscillia, Universitas Sam Ratulangi, Indonesia
-
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 5 No. 3 (2017): JE VOL 5 NO 3 (2017) HAL 3180 - Articles
A COMPARATIVE ANALYSIS OF CONSUMER PREFERENCES BETWEEN ONLINE AND OFFLINE STORE (CASE STUDY ON FASHION PRODUCT)
Abstract PDF