Wowiling, Lingkan Beatrix, Universitas Sam Ratulangi, Indonesia

• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1 - Articles
  THE INFLUENCE OF BRAND TRUST, BRAND IMAGE, AND CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE DECISION OF SCARLETT WHITENING PRODUCT
  Abstract  pdf