Somnaikubun, Monica Yunita, Sam Ratulangi University, Indonesia
-
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 8 No. 4 (2020): JE VOL 8 NO 4 (2020) - Articles
THE INFLUENCE OF SWITCHING BARRIERS AND INERTIA ON CUSTOMER LOYALTY OF MAYBELLINE BEAUTY PRODUCT
Abstract PDF