Rangan, Pingkan, International Business Administration (IBA), Management Program, Indonesia

• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 2 (2014): Jurnal EMBA, HAL 1090 - 1211 - Articles
  THE EFFECT OF PRODUCT CHARACTERISTICS RELATIVE ADVANTAGE, COMPATIBILITY AND COMPLEXITY TO THE PURCHASE INTENTIONS OF APPLE IPHONE-5
  Abstract  PDF