Oroh, Regina Christie, Sam Ratulangi University, Indonesia
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Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 2 (2022): JE. Vol 10 No 2 (2022) - Articles
THE EFFECTS OF HUMOROUS AND EMOTIONAL APPEAL ON TOKOPEDIA YOUTUBE ADVERTISEMENTS TOWARDS CUSTOMERS BRAND AWARENESS
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