Saerang, Regina T., Sam Ratulangi University, Indonesia

• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 1 (2022): JE. Vol 10 No 1 (2022) - Articles
  ANALYZING THE INFLUENCE OF PERSONAL FACTORS ON CONSUMER BUYING DECISION FOR CLOTHES IN FACEBOOK GROUP (Case Study: Rumah Live Online Manado)
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022) - Articles
  SOCIAL MEDIA MARKETING AND ONLINE CUSTOMER ENGAGEMENT: THE MEDIATING ROLE OF ONLINE TRUST (CASE STUDY OF RENAN STORE IPHONE ONLINE RESELLER)
  Abstract  pdf
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 8 No. 1 (2020): JE VOL 8 NO 1 (2020) - Articles
  A QUALITATIVE STUDY OF CONSUMER PERCEPTION ON EMOTIONAL BRANDING OF STARBUCKS MANADO TOWN SQUARE
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022) - Articles
  THE INFLUENCE OF HUMOR ADVERTISING, CONTENT MARKETING AND PSYCHOLOGICAL FACTORS ON BRAND AWARENESS IN SHOPEE’S YOUTUBE COMMERCIAL “SHOPEE COD (TUKUL ARWANA’S VERSION)”
  Abstract  pdf
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 8 No. 4 (2020): JE VOL 8 NO 4 (2020) - Articles
  THE ANALYSIS OF TECHNOLOGY ACCEPTANCE MODEL (TAM) ON INTENTION TO USE OF E-MONEY IN MANADO (STUDY ON: GOPAY, OVO, DANA)
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 7 No. 4 (2019): JE VOL 7 NO 4 (2019) - Articles
  A QUALITATIVE ANALYSIS OF CONSUMER BUYING INTEREST ON LOCAL COSMETIC PRODUCTS IN MANADO
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 2 (2021): JE VOL 9 NO 2 (2021) - Articles
  ANALYSIS OF TOURIST SATISFACTION BASED ON 5A’S OF TOURISM ELEMENTS TOWARDS TOURIST REVISIT INTENTION TO TOMOHON CITY
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 7 No. 3 (2019): JE VOL 7 NO 3 (2019) - Articles
  ANALYZING PERCEIVED LEADERSHIP STYLE IN RELATION WITH PERCEIVED WORK STRESS IN PT PLN (PERSERO) UNIT INDUK PEMBANGUNAN SULAWESI BAGIAN UTARA
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 8 No. 1 (2020): JE VOL 8 NO 1 (2020) - Articles
  THE EFFECT OF SHIFT WORK SYSTEM AND FATIGUE TOWARDS EMPLOYEE STRESS AT ASTON MANADO HOTEL
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 2 (2021): JE VOL 9 NO 2 (2021) - Articles
  ANALYSING THE DRIVING FORCE OF ENTREPRENURSHIP INTENTION AMONG STUDENTS (CASE STUDY: THE INTENTION OF IBA STUDENTS AT SAM RATULANGI UNIVERSITY TO RUN A BUSINESS)
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 2 (2022): JE. Vol 10 No 2 (2022) - Articles
  ANALYZING BEHAVIORAL INTENTION OF E-WALLET USAGE IN FOOD AND BEVERAGE AT MICRO SMALL AND MEDIUM ENTERPRISES (MSME) IN MANADO
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 7 No. 3 (2019): JE VOL 7 NO 3 (2019) - Articles
  A QUALITATIVE STUDY OF CUSTOMER RETENTION AT SOLARIA RESTAURANT IN MANADO
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 8 No. 1 (2020): JE VOL 8 NO 1 (2020) - Articles
  ANALYZING THE WORK PROFESSIONALISM OF TEACHERS AT SMA NEGERI 1 AMURANG TIMUR
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 2 (2021): JE VOL 9 NO 2 (2021) - Articles
  THE INFLUENCE OF TRUST AND COMMITMENT AT BANK BRI KCP UNIT MOTOLING
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 7 No. 4 (2019): JE VOL 7 NO 4 (2019) - Articles
  ANALYZING SMARTPHONE EXPERIENTIAL MARKETING OF YOUTH IPHONE USER IN MANADO
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 3 (2021): JE. Vol 9 No 3 (2021) - Articles
  PERCEIVED RISK, TRUST AND PURCHASE INTENTION IN ONLINE MARKETPLACE: PERSPECVICE OF CONSUMERS IN MANADO, INDONESIA
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 7 No. 4 (2019): JE VOL 7 NO 4 (2019) - Articles
  ANALYZING THE IMPACT OF TALENT MANAGEMENT PRACTICES ON EMPLOYEE PERFORMANCE AT PT.EQUITYWORLD FUTURES MANADO
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 8 No. 1 (2020): JE VOL 8 NO 1 (2020) - Articles
  THE ANALYSIS OF E-COMMERCE RETARGETING STRATEGY TOWARD STUDENT PURCHASE INTENTION
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 4 (2021): JE. Vol 9 No 4 (2021) - Articles
  EXPLORING THE EFFECTIVENESS OF USING TIK TOK AS A MEDIA FOR PROMOTION: A CASE STUDY OF YOUTH INTENTION TO BUY PRODUCTS
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 7 No. 4 (2019): JE VOL 7 NO 4 (2019) - Articles
  THE INFLUENCE OF CYBERLOAFING AND EMPLOYEE PRODUCTIVITY IN RSU. RATATOTOK BUYAT
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 4 (2021): JE. Vol 9 No 4 (2021) - Articles
  THE INFLUENCE OF DIGITAL PAYMENT AND SALES PROMOTION TOWARDS CUSTOMER PURCHASE INTENTION AT CONVENIENCE STORES (CASE STUDY OF ALFAMART AND ALFAMIDI IN CITRALAND, MANADO)
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 7 No. 4 (2019): JE VOL 7 NO 4 (2019) - Articles
  ANALYZING THE DIMENSION OF BRAND EQUITY TOWARD REPURCHASE INTENTION OF KOPI KULO IN MANADO
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 1 (2021): JE VOL 9 NO 1 (2021) - Articles
  THE IMPACT OF JOB SATISFACTION AND EMPLOYEE ENGAGEMENT ON EMPLOYEE RETENTION AT PT.MEGAH PRIMA SUPRA MAKMUR MANADO
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 4 (2021): JE. Vol 9 No 4 (2021) - Articles
  THE INFLUENCE OF VISUAL MERCHANDISING AND BRAND EQUITY TOWARDS CONSUMER BUYING BEHAVIOR IN PEDRO STORE MANADO
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 7 No. 4 (2019): JE VOL 7 NO 4 (2019) - Articles
  ANALYZING THE UTILIZATION OF DIGITAL MARKETING IN MSME’S (MICRO SMALL TO MEDIUM ENTERPRISE) AT MANADO CITY, NORTH SULAWESI PROVINCE
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 1 (2021): JE VOL 9 NO 1 (2021) - Articles
  THE EFFECT OF EXPERIENTIAL MARKETING AND e-WOM ON CUSTOMER LOYALTY (CASE STUDY: D-LINOW RESTAURANT)
  Abstract  PDF
• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 1 (2022): JE. Vol 10 No 1 (2022) - Articles
  FACTORS AFFECTING THE SURVIVAL OF MICRO, SMALL AND MEDIUM ENTERPRISES IN KAKAS DISTRICT
  Abstract  PDF