Tangkuman, Ridsa Septiyan, Sam Ratulangi University, Indonesia

• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 4 No. 4 (2016): JE VOL. 4 NO. 4 (2016) HAL. 1145 - 1249 - Articles
  THE EFFECT OF PRODUCT PLACEMENT IN MOVIES AND CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE INTENTION OF SAMSUNG SMARTPHONE IN MANADO
  Abstract  PDF