Waani, Rivie C. T., Sam Ratulangi University Manado, Indonesia
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Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 3 No. 3 (2015): Jurnal EMBA, HAL 363 - 482 - Articles
THE INFLUENCE OF PRICE DISCOUNT, BONUS PACK, AND IN-STORE DISPLAY ON IMPULSE BUYING DECISION IN HYPERMART KAIRAGI MANADO
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