Bukidz, Rocky San Seaver, University of Sam Ratulangi Manado, Indonesia
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Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 3 (2014): Jurnal EMBA, HAL 973 - 1089 - Articles
THE EFFECT OF PRODUCT INVOLVEMENT AND SOCIAL INFLUENCE ON ONLINE IMPULSE BUYING OF IBA STUDENTS
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