Lapian, S L.H.V.J, Sam Ratulangi University, Indonesia

• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 5 No. 2 (2017): JE VOL. 5 No. 2 (2017) HAL. 235 - 362 - Articles
  THE EFFECT OF BRAND IMAGE, PERCEIVED PRCE, AND PERCEIVED QUALITY ON CONSUMERS’ PURCHASE DECISION OF POND’S SKIN CARE PRODUCT
  Abstract  PDF