Lapian, S. L.H.V, International Business Administration (IBA), Management Program, Indonesia
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Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 2 (2014): Jurnal EMBA, HAL 1090 - 1211 - Articles
THE EFFECT OF PRODUCT CHARACTERISTICS RELATIVE ADVANTAGE, COMPATIBILITY AND COMPLEXITY TO THE PURCHASE INTENTIONS OF APPLE IPHONE-5
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