Hong, Sheren Yen Yen, Sam Ratulangi University, Indonesia

• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022) - Articles
  Selling Vibes or Selling Product? The Role of Store Atmosphere on Consumer Loyallty
  Abstract  pdf