Lapian, Stanss L. H. V J., Sam Ratulangi University, Indonesia

• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 9 No. 4 (2021): JE. Vol 9 No 4 (2021) - Articles
  THE INFLUENCE OF SAMSUNG PRODUCT PLACEMENT IN KOREAN DRAMA “CRASH LANDING ON YOU†ON BRAND MEMORY
  Abstract  PDF