Lapian, Stanss L.H.V. Joyce, Sam Ratulangi University, Faculty of Economics and Business, International Business Administration (IBA), Management Department, Indonesia

• Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 1 (2022): JE. Vol 10 No 1 (2022) - Articles
  EXPLORING THE EFFECTIVENESS OF PRODUCT PLACEMENT IN MOVIE AND TV SHOW TOWARD PURCHASE DECISION IN MANADO
  Abstract  PDF