Lestari, Syevira Andirani, Universitas Sam Ratulangi, Indonesia
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Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 6 No. 4 (2018): JE VOL 6 NO 4 (2018) - Articles
ANALYZING THE EFFECT OF BRAND FUNCTION ON CONSUMER RESPONSE TO COLORBOX BRAND IN MANADO
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