Lumintang, Yecika Glady, Universitas Sam Ratulangi, Indonesia
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Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 6 No. 1 (2018): JE VOL 6 NO 1 (2018) - Articles
COMPARATIVE ANALYSIS OF CONSUMER PREFERENCES BETWEEN INTERNATIONAL OVER LOCAL BRAND IN MANADO (CASE STUDY ON EVERBEST AND BUCCHERI)
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