Strategi Pengelolaan Pariwisata Pinus Lahendong Di Kota Tomohon

Authors

  • Sandy Andreo Menajang Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Politik, Universitas Sam Ratulangi
  • Johnny A. F. Kalangi Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Politik, Universitas Sam Ratulangi
  • Danny D. S. Mukuan Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial dan Politik, Universitas Sam Ratulangi

DOI:

https://doi.org/10.35797/jab.v8.i1.87-97

Keywords:

Management strategy, Attractions

Abstract

The purpose of this research is to know the management strategies of tourism Pine Lahendong and know what are the factors that’s encourages and inhibit Pine Lahendong Tourism management strategies. The problem in this research is how Tourism Pinus Lahendong management strategies and what are the factors that inhibit and encourage Tourism Pinus Lahendong management strategies. Tourism is one of the things that are important to a country, the existence of this tourism, then a country or more specifically the Government of the region where it is tourist attraction, will get the infusion of revenues per tourist attractions. The marketing strategy is basically a thorough plan, integrated and fused in the marketing field, which gives guidelines on the activities that will be executed to achieve the marketing goals of a company. Tourism Pinus Lahendong strategy and potential for managed, developed and marketed because it has beautiful natural scenery and a sulfur hot springs into a visitor attraction. This research which means to understand the phenomenon or strengths, weaknesses, opportunities and threats from Tourism Pinus Lahendong holistically with described it in the form of words and language so as to produce a depiction on the phenomenon that happens. the results of the SWOT analysis conducted in the Tourism development of tourism policy, then Pinus Lahendong is improving promotion through various media, to improve the existing facilities in order to provide convenience for visitors and capitalize on potential at once elaborated the opportunities that can be sold and can attract visitors.

References

Assauri, S. 2013. Managemen Pemasaran. Jakarta : Rajawali Pers.

Pendit ,S. 2002 : Ilmu Pariwisata Sebuah Pengantar Perdana. Jakarta : Pradya Paramita.

Rangkuti, F. 2009 : Analisis SWOT: Teknik Membedah Kasus Bisnis, Edisi 16. Jakarta: PT.Gramedia Pustaka Utama.

Sobri, dkk. 2009. Pengelolaan Pendidikan. Yogyakarta: Multi Pressindo.

Sutopo. 2002. Pengantar Penelitian Kualitatif. Surakarta : Universitas Sebelas Maret Press.

Sinaga, Supriono. 2010 : Potensi dan Pengembangan Objek Wisata Di Kabupaten Tapanuli Tengah. Kertas Karya. Program DIII Pariwisata. Universitas Sumatera Utara.

Yuwana, S . 2010 : Analisis Permintaan Kunjungan Objek Wisata Kawasan Dataran Tinggi Dieng Kabupaten Banjarnegara (Skripsi). Universitas Diponegoro.

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Published

25-03-2019

How to Cite

Menajang, S. A., Kalangi, J. A. F., & Mukuan, D. D. S. (2019). Strategi Pengelolaan Pariwisata Pinus Lahendong Di Kota Tomohon. JURNAL ADMINISTRASI BISNIS (JAB), 8(1), 87–97. https://doi.org/10.35797/jab.v8.i1.87-97

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