INDONESIAN NORTH BOLAANG MONGONDOW’S FURNITURE INDUSTRY - QSPM AND TOPSIS MODEL

Abstract

Almost all regions in Indonesia are experiencing rapid growth in the development. Day by day the construction is growing rapidly, not an exception for North Bolaang Mongondow. Since inaugurated as a regional autonomy on 2 January 2007, the development of this area is developed rapidly. For example the opening of some land to be constructed of housing and offices and this tendency of development will be on and on along with the opening of new land in this area. By the increasing of public demand for furniture products then it will automatically increasing the number of companies engaged in this same field of industry. This research has the purpose to concerning MSMEs as the object of the research where furniture industry is chosen as the main object of it by considering its existence and prospect to grow ahead with the opportunity of both national and international issues such as the Asean Economic Community AEC) and any other global issues which these condition indirectly pushes the competitiveness among MSMEs become more tight and it is inevitably to be avoid. By doing strategic management process which is strategy formulation, then this could help the business that engaged in furniture industry to improving the performance so that they can survive and remain consistent to its goal in running the business. The research method used is the combination of descriptive qualitative and quantitative method where quantitative is used to facilitate the qualitative by using some of the analytical tools such as IE, SWOT,QSPM and TOPSIS .The result on QSPM and Fuzzy TOPSIS show that market development becomes the top preferred priority among other alternative strategies with the amount of weight is 3.697 in QSPM and 0.72124 in Fuzzy TOPSIS.
Keywords: IE Matrix, QSPM, Strategy Formulation, Strategic Management, SWOT, TOPSIS Model