A STUDY OF ONLINE ADVERTISING ON COLLAGE STUDENTS CONSUMER BEHAVIOR

Abstract

Online advertising is a form of marketing and advertising which uses the internet to deliver promotional marketing messages to consumers. Internet have a big influence to consumer for buying process. Internet influence make consumer buy what they want via internet or online advertising. This research purpose to know how the online advertising have influence to consumer behavior, this research used descriptive method. Online advertising has a big influence for consumer especially for students in Sam Ratulangi University, Manado. The result show that consumer choose online advertising rather than online advertising, cheaper price of online advertising is the one of consumer behavior, the development of technology make online advertising have a fast growth in the world, online advertising it is still exist in the future. Online advertising have a big contribution for companies or owner to promoting their product.