ANALYZING THE EFFECT OF WORD OF MOUTH AND CONSUMER ATTITUDE ON PURCHASE INTENTION AT SILOAM HOSPITAL MANADO

Authors

  • Jessica Priscilla Solang International Business Administration (IBA), Management Department, Faculty of Economics and Business, Sam Ratulangi University, Manado 95115, Indonesia

Abstract

The main objective of this study is to analyze the effect of word of mouth and consumer attitude on purchase intention of Siloam Hospital Manado.  Multiple regression analysis is the tool of this research.  The data were collected from 100 respondents which are Siloam Hospital Manado’s consumers.  The result indicated that word of mouth and consumer attitude have positive significant influence on purchase intention of Siloam Hospital Manado.

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Published

2017-01-12

Issue

Vol. 17 No. 01 (2017): Jilid 01

Section

Articles