A STUDY OF ENTREPRENEURIAL MARKETING OF SMALL AND MEDIUM ENTERPRISE (SMES) IN “KIOS ANYAMAN BAMBU LENGKOAN” DESA KINILOW-TOMOHON

Abstract

ABSTRACT

Small and Medium Enterprise (SMEs) play an important role to development of national economy. The study aims to identif the entrepreneurial marketing problems faced and formulating the success factors by this SMEs. This research is conducted in “Kios Anyaman Bambu Lengkoan†Desa Kinilow-Tomohon. Qualitative methodology by in-depth interview, and Descriptive-Exploratory study are used to conducted this research. “Social situation†as the population. The business owner is a informant for this research. The results is “Kios Anyaman Bambu Lengkoan†still faces regarding on Attention from Government, Capital access and Paying of wages, and Less of promotion. Than, SMEs success factors which come from Government support, Capital access, Appropriates marketing strategies, Innovative productivity, Business’ vision and mission, Entrepreneur’s future plans, and Customer satisfaction. To deals those SMEs problems faces is only comes as a result of initiatives by the business owner itself and Government.

Keywords: SMEs-handicraft-entrepreneurial marketing-success factors