THE INFLUENCE OF PERCEIVED EASE OF USE, PERCEIVED USEFULNESS AND TRUST ON REPURCHASE INTENTION OF LION AIR E-TICKET

Abstract

ABSTRACT

The development function of internet was known as the important factor affected consumer perception to make purchase online.  Consumer perception of perceived ease of use, usefulness and trust are the important factors on affecting consumer intention to repurchase online. The objectives of this research is to know the simultaneously and partially influence of online consumer perceptions of ease of use, usefulness and trust on repurchase intention. Sample of 100 questionnaires were distributed to Lion Air customers based purposive sampling technique and analyze using multiple regression analysis procedure. The findings of this research shows there a simultaneously influence of perceived ease of use, perceived usefulness and trust on repurchase intention of Lion Air E-ticket while, only trust shows influence on repurchase intention of Lion Air E-ticket partially. Thus, better for Lion Air to provide E-ticket for transit flight to gain consumer perception of ease of use and usefulness of Lion Air E-ticket.

Kata Kunci: Perceived Ease of Use, Perceived Usefulness, Trust, Repurchase Intention.