Wo’en, Angela Z., International Business Administration (IBA) Program, Management Department, Faculty of Economics and Business, Sam Ratulangi University, Manado 95115, Indonesia, Indonesia

• Jurnal Berkala Ilmiah Efisiensi Vol. 16 No. 4 (2016): Jilid 1 - Articles
  THE INFLUENCE OF CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE INTENTION (CASE STUDY : CLEAR SHAMPOO IN MANADO
  Abstract  PDF