Bajang, Bryan P., International Business Administration (IBA) Program, Management Department, Economics and Business Faculty, Sam Ratulangi University, Manado 95115, Indonesia, Indonesia
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Jurnal Berkala Ilmiah Efisiensi Vol. 16 No. 4 (2016): Jilid 2 - Articles
THE INFLUENCE OF PACKAGING DESIGN, BRAND IMAGE AND SERVICE QUALITY ON CONSUMER PURCHASE INTENTION (CASE STUDY: UNIVERSITY STUDENT CUSTOMERS OF MAXX COFFE MANADO)
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