https://ejournal.unsrat.ac.id/v3/index.php/jisep/issue/feed AGRI-SOSIOEKONOMI 2024-03-26T00:06:03+08:00 Elsje Pauline Manginsela agrisosioekonomi@unsrat.ac.id Open Journal Systems <p><strong><strong>Jurnal Ilmiah Sosial Ekonomi Pertanian</strong></strong></p> <p>The aims of this transdisciplnary journal is to provide a venue for academicians, researchers and practitioners for publishing the original research articles or review articles. The scope of the articles published in this journal deal with a broad range of topics, including:</p> <ul> <li><span id="result_box" lang="en">Agriculture (Plant Cultivation, Plantation, Forestry, Animal Husbandry, Fisheries), </span></li> <li><span id="result_box" lang="en">Social </span></li> <li><span id="result_box" lang="en">Economy</span></li> </ul> <p>The Agrisosioeconomics Scientific Journal has been indexed in:</p> <p><a href="https://pkp.sfu.ca//2021/10/05/pkp-index-retiring-as-of-january-1-2022/"><img src="https://ejournal.unsrat.ac.id/v3/public/site/images/elsjemanginsela/mceclip7.png" /></a> <a href="https://scholar.google.com/citations?hl=en&amp;user=TrZVnV4AAAAJ&amp;view_op=list_works" target="_blank" rel="noopener"><img src="https://ejournal.unsrat.ac.id/public/site/images/elsjemanginsela/upppp16.jpg" alt="" /></a> <a href="https://garuda.kemdikbud.go.id/journal/view/29521" target="_blank" rel="noopener"><img src="https://ejournal.unsrat.ac.id/public/site/images/elsjemanginsela/garuda2.png" alt="" /></a></p> https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/52012 Identification Of Determinats Influencing Consumer Decision-Making For Local and Imported Fruits Purchases in Manado City 2024-03-25T13:59:21+08:00 Aimar Ridel Saviola Timban aimarrtimban@gmail.com Juliana Ruth Mandei aimarrtimban@gmail.com Sherly Gladys Jocom aimarrtimban@gmail.com <p><em>This research aims to identify the determinants influencing consumer decision-making for local and imported fruits purchases in Manado City. The study was conducted over a period of 4 months, from June to September 2023. Primary data were collected through direct observation and interviews with respondents using a questionnaire. The data analysis used in this research is mixed-methods strategy. The sampling method utilized was accidental sampling over a 7-day period, resulting in a total of 60 respondents. The research findings indicate that the internal factor determining consumer decision-making for the purchase of local and imported fruits in the city of Manado is taste preference compatibility. Meanwhile, the external factor influencing consumer decision-making is the price and income compatibility for imported fruits and family member recommendations for local fruits. Taste preference compatibility emerges as the primary determinant in consumer decision-making for the purchase of both local and imported fruits in Manado City.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/52324 Kajian Penerapan Teknologi Budidaya Tanaman Dan Produktivitas Padi Sawah (Oryza sativa L.) Di Kecamatan Dumoga 2023-11-03T20:28:20+08:00 Feibe Rorong feiberorong93124@gmail.com Pemmy Tumewu feiberorong93124@gmail.com Yefta Pamandungan feiberorong93124@gmail.com <p><em>The objective of the study was to assess the application of crop cultivation technology and productivity of paddy rice in Dumoga District, Bolaang Mongondow Regency, North Sulawesi Province. The research was conducted from November to December 2022. The research was located in Dumoga District, Bolaang Mongondow Regency, North Sulawesi Province. This research was qualitative research by conducting surveys and interviews with 30 farmers in Dumoga Subdistrict using a prepared questionnaire, including the identity of farmers, farming conditions and cultivation techniques of paddy rice in Dumoga Subdistrict (North Mopugad Main Village, North Mopugad 1, North Mopugad, South Mopugad, South Mopugad 1, South Mopuya, and Amertabuana). The research location was determined by purposive sampling, namely Dumoga Sub-district, Bolaang Mongondow Regency, with the consideration that the area is the center of paddy rice production in North Sulawesi. The data analysis used was a qualitative descriptive analysis technique. The data obtained were then processed and tabulated in the form of tables and diagrams. The results showed that the application of paddy rice cultivation technology carried out by farmers in Dumoga District included the application of land preparation using a hand tractor, a single planting pattern, a direct seed planting system of direct seed planting (Tabela), the spacing used was 20×20 cm, fertilization using fertilizers (Urea, Phonska, TSP and SP36), water sources came from irrigation irrigation, pest control using pesticide active ingredients and harvesting already using harvesting machines, and paddy rice production in Dumoga District reached 4 tons of GKG, with a productivity of 1.6 tons/ha.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54435 Respons Tanaman Sawi Hijau (Brassica juncea L.) Pada Pemberian Pupuk Organik Cair Eceng Gondok (Eichhornia crassipes) Dan Pupuk Anorganik 2024-02-13T18:02:18+08:00 Debora Novia Manopo boramanopo@gmail.com Pemmy Tumewu boramanopo@gmail.com Meity Rantung boramanopo@gmail.com <p><em>This study aims to determinate the effect of the interaction between water hyacinth (Eichhornia crassipes) liquid organic fertilizer on mustard greens (Brassica juncea) fertilizer that affects the yield of mustard greens and determine the dose of inorganic fertilizer that affects crop yield mustard greens. This research was conducted in the village of Motoling, Kec. Motoling, south Minahasa Regency, North Sulawesi. The design of this study used a factorial randomized block design (RBD) with factor I, namely the dose of water hyacinth liquid organic fertilizer, and factor II, namely the dose of inorganic fertilizer. The variables observed were: plant height, number of leaves, leaf lenght, leaf width and wet weight.</em> <em>The results showed that the interaction between water hyacinth liquid organic fertilizer and inorganic fertilizers had an effect on the fresh weight of mustard green plants and had no effect on plant height, number of leaves, leaf length dan leaf width of mustard green plants.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/53823 Pengunaan Trichoderma sp Pada Poliembrioni Benih Jeruk Siam Madu (Citrus nobillis L) 2024-02-13T18:34:47+08:00 Milka Alvionita Habel milkahabel1@gmail.com Sesilia A. Wanget milkahabel1@gmail.com Betrje R.A. Sumayku milkahabel1@gmail.com <p><em>This study aims to determine the effect of using Trichoderma sp on polyembryony of honey Siamese orange seeds. This research was conducted at the Plant and Environment Laboratory, Sub-Laboratory of Genetics and Plant Breeding, Faculty of Agriculture, Sam Ratulangi University, Manado. The design of this study used a completely randomized design (CRD) with 2 factors, namely the concentration of trichoderma sp. T1 (109), T2 (108), T3 (107) and immersion time, W1 (24 hours), W2 (16 hours), W3 (8 hours). The variables observed were: Germination Power (Viability), Polyembryony, Root Weight. The results of the research showed that Trichoderma sp at a dose of 108 and a soaking time of 8 hours obtained the highest germination of Siam Honey orange seeds. From the results of the polyembryony research on honey Siamese orange seeds using Trichoderma sp, 40% polyembryony was obtained, whereas polyembryonic growth on honey Siamese orange seeds without Trichoderma sp obtained 16,6% polyembryony.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54437 Analisis Keuntungan Industri Rumah Tangga Susu Kedelai Di Kelurahan Taas Kecamatan Tikala Kota Manado 2024-02-13T18:46:19+08:00 Regina Noventia Putri Datuan 18031104164@student.unsrat.ac.id Audrey Maria Maweikere 18031104164@student.unsrat.ac.id Leonardus Ricky Rengkung 18031104164@student.unsrat.ac.id <p><em>This study aims to analyze the benefits of soy milk in Taas Village, Tikala District, Manado City in March 2023. This research lasted for 3 months, from February 2023 to May 2023. The data used are primary data obtained using interview techniques. directly to soy milk business owners by using a list of questions as an aid in data collection, and secondary data obtained from literature studies in the form of literature, written sources or documents that are relevant to this research. Based on profit data for the processed soy milk home industry, this soy milk business incurs a total cost in a month or 26 working days of IDR 11,170,279 and an average of IDR 429,626 per day. The total revenue is IDR 23,400,000 with an average revenue divided by 26 working days, which is IDR 900,000 per day or 20 bottles of soy milk, and earns a profit of IDR 12,229,721 with an average profit for 3 (three) businesses of IDR 470,374. This shows that the soy milk home industry business in the Taas Village is feasible to maintain and develop.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/51182 Preferensi Konsumen Dalam Membeli Gula Aren Di Pasar Bersehati Kota Manado 2023-09-11T12:08:28+08:00 Frelly Monolimay frellymonolimay864@gmail.com Tommy Ferdy Lolowang frellymonolimay864@gmail.com Celcius Talumingan frellymonolimay864@gmail.com <p><em>This study aims to determine consumer preferences in buying palm sugar at Bersehati Market, Manado City, which is very important for palm sugar sellers in order to have the opportunity to earn more income or profit. This research was conducted for 2 months from February to March 2023. The research took place at Bersehati Market, Manado City. Data collection used observation and interview methods. Sampling in this study was non-probability, namely convenience sampling to consumers of palm sugar at Bersehati Market which was taken as many as 30 respondents. Data on consumer preferences in buying palm sugar in Bersehati Market were analyzed descriptively with the help of tables. The results showed that the palm sugar that became consumer preferences in making purchasing decisions was palm sugar that had a blackish brown color, retail cut size, plastic packaging with a price that was not too expensive, namely IDR 8.000 to IDR 20.000.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/52044 Peran Penyuluh Terhadap Kelompok Tani Jagung Panak Jaya Di Desa Kaiya Kecamatan Bolaang Kabupaten Bolaang Mongondow 2024-02-13T19:30:09+08:00 Regina Claudia Sampaleng reginasampaleng8898@gmail.com Jean Fanny Junita Timban reginasampaleng8898@gmail.com Melsje Jelly Memah reginasampaleng8898@gmail.com <p><em>This study aims to describe the role of agricultural extension workers in corn farming in Kaiya Village, Bolaang District, Bolaang Mongondow Regency. This research was conducted from June to July 2023.</em> <em>This study uses 2 types of data, namely primary and secondary data. Sampling using saturated sampling where all members of the population are used as samples. The research sample was the Panak Jaya farmer group consisting of 10 people in Kaiya Village, Bolaang District, Bolaang Mongondow Regency. The data analysis method used in this research is descriptive analysis using a Likert scale.</em> <em>Based on the results of the study which showed the respondent's assessment of the role of the extension worker as a motivator obtained an index of 38.67% for the less involved category, the role of the extension worker as an educator obtained an index of 75.5% for the role category, the role of the extension worker as an organizer obtained an index of 52% for the role category, the role of the extension worker as a communicator was 65.33% for the role category, the role of extension agents as catalysts obtained an index of 62% in the role category and the role of extension agents as advisors obtained an index of 64.67%. category plays a role. In general, the role of extension workers to the Panak Jaya corn farmer group in Kaiya Village, Bolaang District, Bolaang Mondondow Regency was in the role category by obtaining an index of 62.67% in the role category.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54438 Keuntungan Usaha Kue Bagea Sheren MU Di Kelurahan Buyungon Kecamatan Amurang Kebupaten Minahasa Selatan 2024-02-13T19:49:27+08:00 Jeinivertz Meilano De Batz 16031104115@student.unsrat.ac.id Jenny Baroleh 16031104115@student.unsrat.ac.id Rine Kaunang 16031104115@student.unsrat.ac.id <p><em>This study aims to analyze the business profits of Sheren MU Bagea Cake in Buyungon Village Amurang District South Minahasa Regency. The research lasted for 2 months from May to June 2023. The data collected were primary data obtained from direct interviews with entrepreneurs of Sheren MU Bagea Cake, using questionnaires. Secondary data were obtained from journals, research reports taken from the internet. The results of the study were analyzed descriptively with profit analysis. The results showed that the amount of net profit from the Sheren MU business in Buyungon Village, Amurang District, South Minahasa Regency was </em><em>IDR</em><em>3,061,683 per week, in a month of </em><em>IDR</em><em>12,246,732, and in a period of 1 year it was </em><em>IDR</em><em>146,960,784.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54439 Analisis Keuntungan Warung Puput Di Kelurahan Bahu Kecamatan Malalayang Kota Manado 2024-02-13T20:03:21+08:00 Kundrat Ahmad kundratahmad05@gmail.com Mex Frans Lodwyk Sondakh kundratahmad05@gmail.com Grace Adonia Josefina Rumagit kundratahmad05@gmail.com <p><em>The purpose of this study was to analyze the profit of Warung Puput business in Bahu Village, Malalayang District, Manado City. The research was conducted for 2 months starting from January to February 2023. The research was conducted at Warung Puput business in Bahu Village, Malalayang District, Manado City. The research method used is a case study. The data used are primary data and secondary data, primary data obtained from direct interviews with the owner of Puput's warung business using a questionnaire as a tool in data collection. While secondary data comes from supporting data through books, journals, and scientific writings that can support research. This research uses descriptive analysis, the data obtained is then presented in tabulation to facilitate the delivery of research results. This research uses mathematical calculation analysis of total costs, revenue analysis, profit analysis. The results showed that the amount of profit of Warung Puput business in Bahu Village, Malalayang Subdistrict, Manado City can be categorized as a profitable business with a total income of IDR10</em><em>.</em><em>005</em><em>.</em><em>000 per week and a total cost of IDR6</em><em>.</em><em>872</em><em>.</em><em>489 per week, then an income of IDR3</em><em>.</em><em>132</em><em>.</em><em>511 per week is obtained.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/52207 Profil Objek Wisata Pantai Lumintang Di Desa Bentenan Kecamatan Pusomaen Kabupaten Minahasa Tenggara 2024-02-13T20:14:21+08:00 Dessi Vriska Mamonto dessivriskamamonto@gmail.com Audrey Julia Maria Maweikere dessi.mamonto@gmail.com Celcius Talumingan dessi.mamonto@gmail.com <p><em>The study aimed to determine the profile of Lumintang Beach tourist attraction in Bentenan Village, Pusomaen District, Southeast Minahasa Regency. The research lasted for two months with research time from June to July 2023. The research was conducted at Lumintang Beach tourist attraction located in the Bentenan Village Tourism Area, Pusomaen District, Southeast Minahasa Regency. The data sources used in this research are primary data and secondary data. Primary data was obtained through direct interviews with processors. Secondary data were obtained from agencies related to the research, literature or previous research. The method used in sampling is purposive sampling, namely samples taken deliberately and the sample is the tourist attraction officer. The analysis technique used is descriptive. The results showed that the Lumintang Beach tourist attraction in Bentenan Village, Pusomaen District, Southeast Minahasa Regency is a tourist spot that has potential and destinations that can be an attraction for visitors by using existing facilities such as boats to visit the islands around Lumintang Beach, jetski and banana boat for visitors to use to play on the water and gazebo visitors can use as a place to relax or carry out thanksgiving events, to support the economy of the Bentenan Village community, the community can make a culinary place as a livelihood.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54440 Pengelolaan Rantai Pasok Tepung Di PT. Royal Coconut Kabupaten Minahasa Utara 2024-02-13T20:23:10+08:00 Adiel Remalya Koloay 17031104050@student.unsrat.ac.id Caroline Betsi Diana Pakasi 17031104050@student.unsrat.ac.id Tommy Fredy Lolowang 17031104050@student.unsrat.ac.id <p><em>This research aims to describe and describe the management of the coconut flour supply chain at PT. Royal Coconut, North Minahasa Regency. This research was conducted for 2 months starting from June 2022 to July 2022. The data used in this research are primary and secondary data. Primary data was obtained through direct interviews with the company, suppliers and coconut farmers located at PT. Royal Coconut, while secondary</em><em>,</em><em> was obtained from relevant literature as well as documents and reports held by the company from related agencies. The sample used is snowball sampling, namely a technique for determining samples that are initially small in number, then increase in size. The respondents used were 5 traders and 1 coconut farmer. Based on the research results, it shows that the coconut flour supply chain actors PT. Royal Coconut is a supplier of raw materials including farmers, farmers who are also collectors, factories, namely PT. Royal Coconut, distributor to Surabaya head office, expedition services, retailers which are export destination countries and end up with consumers. The flow of information begins with the need for coconut flour from the Surabaya head office, coconut flour factories and then to farmers and growers who are also collectors. Financial flows take the form of consumer level payments to importirs, importirs to the Surabaya head office and then to the PT coconut flour factory. Royal Coconut is used for factory operations and purchasing coconut raw materials. The supply chain flow of coconut raw material material starts from raw material suppliers, namely farmers, collectors and growers who also act as collecting traders, then to the PT coconut flour factory. Royal Coconut Surabaya Head Office to destination countries and final consumers. Raw material procurement activities are carried out by suppliers who are divided into several areas in North Sulawesi, namely North Bolaang Mongondow, Minahasa, North Minahasa.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/51018 Perbandingan Pendapatan Usahatani Sayuran Dataran Tinggi Kentang Dan Bawang Daun Di Desa Sinsingon Barat Kecamatan Passi Timur Kabupaten Bolaang Mongondow 2023-09-06T20:04:18+08:00 Novia Putri Pianaung noviapianaung@gmail.com Rine Kaunang noviapianaung@gmail.com Nordy Fritsgerald Lucky Waney noviapianaung@gmail.com <p><em>This study aims to calculate the income of potato and green onion upland vegetable farming in West Sinsingon Village, East Passi District, Bolaang Mongondow Regency in one growing season. This study uses data from the growing season from October 2022 to January 2023. The total samples are 10 potato farmer samples and 10 leek farmer samples. Data were analyzed using mathematical calculations using the formula: I = R-C (I = Income, R = Revenue, and C = Expenditures). The research results showed that the average potato farming production was 20.827.59 kg. The average selling price of potatoes is IDR 13.000/kg, resulting in an average income of IDR 191.775.135.72/hectare. The average leek farming income produces a production of 12.585.03 kg. The average selling price is IDR 9.000/kg, resulting in an average income of IDR 51.493.375.11/hectare. Potato farming and leek farming in West Sinsingon Village, East Passi District are profitable. The average income from potato farming is relatively higher than the average income from leek farming with a difference of IDR 140.281.760.61/hectare/planting season.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54441 Preferensi Konsumen Terhadap Produk Fellow Coffee Manado Dan Fellow Coffee Bitung 2024-02-13T21:12:57+08:00 Geraldo Putra Mewanglo geraldomewanglo034@student.unsrat.ac.id Grace Adonia Josefina Rumagit geraldomewanglo034@student.unsrat.ac.id Lyndon R.J. Pangemanan geraldomewanglo034@student.unsrat.ac.id <p><em>This research aims to determine the characteristics and preferences of Fellow Coffee Manado and Fellow Coffee Bitung consumers with 4 attributes, namely price, variants, facilities and service. The research was carried out from June to August 2023. The data collection method used was primary and secondary data. The data collection method used was primary and secondary data. Respondents in this study consisted of 84 samples taken totaling 42 respondents for each location. The sampling technique used was purposive sampling. Data measured using a Likert scale were analyzed using conjoint analysis. In the data processing process, using the SPSS version 27 program as a tool, the data is presented in table format and explained descriptively. The research results show that the order of attributes that have the highest utility for Fellow Coffee Manado is the price attribute of IDR 20.000-IDR 25.000 and the second utility is IDR 25.000-IDR 30.000. Attributes of fellow iced milk coffee variants and the second utility of Cafe Latte. The facility attributes free wifi and utility of both table and chair layouts. The service attributes are fast and the second utility is friendly. Meanwhile, the attribute that has the highest utility for Fellow Coffee Bitung is the price attribute of IDR 20.000-IDR 25.000 and the second utility is IDR 25.000-IDR 30.000. Attributes of the fellow's iced coffee milk variant and the second utility of salted caramel macchiatto. The facility attribute is the availability of electrical plugs and utilities, both the layout of tables and chairs. Friendly service attributes and fast second utility.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54442 Bauran Pemasaran Pada Usaha Cake Dan Bakery “Hari-Hari” Di Kota Manado 2024-02-13T21:26:55+08:00 Ica Maria Tobing savamaria127@gmail.com Paulus Adrian Pangemanan savamaria127@gmail.com Tommy Fredy Lolowang savamaria127@gmail.com <p><em>This research aims to describe the marketing mix at the Cake and Bakery "Hari-hari" business in Manado City. This research was conducted for 1 month, from June to July 2023. The sampling method used in the study was accidental sampling. Primary data was collected through interviews guided by a list of questions that had been prepared previously and the results of direct observations at the research site. Secondary data is obtained from the library, namely written sources and books obtained from local books and the internet through google scholar in the form of books, articles, journals and theses related to the research topic, namely the marketing mix in business. The data analysis method used in the research is descriptive. The results of the study explain that the marketing mix in the Cake and Bakery "Hari-hari" business has not fully implemented the marketing mix perfectly where the seven elements of the product marketing mix, price, promotion, place, people, process, physical appearance have been implemented properly but there is one element that has not been maximized, namely promotion. The current promotion is not maximized.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54443 Analisis Kelayakan Usahatani Bunga Krisan Pada Masa Pandemi Covid-19 Kelurahan Kakaskasen Dua Kecamatan Tomohon Utara Kota Tomohon 2024-02-13T21:41:42+08:00 Egga Claudia Kaparang egakaparang@gmail.com Ellen Grace Tangkere egakaparang@gmail.com Theodora Maulina Katiandagho egakaparang@gmail.com <p><em>The purpose of this study was to analyze the feasibility of chrysanthemum farming during the Covid-19 pandemic in Kakaskasen Village. This research conducted in September-October 2021 and reported in 2023. The data collected in this study are primary data obtained directly from chrysanthemum farmers through intervievs using a questionnaire.</em> <em>Secondary data is obtained from institutions or agencies related to research. Sampling in this study using purposive sampling method. Intentional sampling by taking the Krekeli Framer Group which has 10 farmers as member, but only 1 farmer who cultivates chrysanthemum during the Covid-19 pandemic and that farmer is the sample.</em> <em>The results showed that chrysanthemum farming in Kakaskasen Dua Village, North Tomohon Sub-district is profitable. This is evident based on the results of research income received by farmers in one planting season amounted to </em><em>IDR </em><em>11.541.250 and the total costs incurred in one planting season is</em><em> IDR</em><em> 5.522.500. Thus, the R/C value of chrysanthemum flower farming is</em> <em>3,04 which means that every</em><em> IDR</em><em> 1</em><em>,</em><em>00 used in one farm, will generate revenue of</em><em> IDR </em><em>3,04.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54448 Analisis Keuntungan Pedagang Bunga Potong Krisan Di Kakaskasen Raya Kecamtan Tomohon Utara Kota Tomohon 2024-02-13T22:57:42+08:00 Devis Alfardo Kambu deviskambu034@student.unsrat.ac.id Leonardus Ricky Rengkung deviskambu034@student.unsrat.ac.id Nordy Fritsgerald Lucky Waney deviskambu034@student.unsrat.ac.id <p><em>The aim of this research is to analyze the business profits of cut chrysanthemum traders in Kakaskasen Raya, North Tomohon District. The research was carried out for two months from April to May 2022. Sample collection was carried out by census method and 15 respondents were obtained. This research method uses descriptive analysis by calculating profits supported by primary and secondary data. The results of the research show that the income from all businesses of cut chrysanthemum traders per week in Kakaskasen Raya, North Tomohon District in one week of the trading process is IDR 3,533,333 and the average per trader is</em><em> IDR</em><em> 2,021,237. The efficiency of the chrysanthemum cut flower business obtained through R/C analysis produces a value greater than one, namely 1.75. This means that the cut chrysanthemum flower business in Kakaskasen Raya, North Tomohon District is relatively profitable.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/52444 Tingkat Kepuasan Konsumen Cafe 57’FU Di Kelurahan Talikuran Kecamatan Kawangkoan Utara Kabupaten Minahasa 2024-02-13T23:11:39+08:00 Veronika Agustin Lomboan veronikalomboan034@student.unsrat.ac.id Celcius Talumingan veronikalomboan034@student.unsrat.ac.id Juliana Ruth Mandei veronikalomboan034@student.unsrat.ac.id <p><em>This research aims to measure the level of consumer satisfaction at Cafe 57'FU from the aspects of product, price, place, promotion and service quality. This research was conducted in August 2023. The data collection method used was primary and secondary data. Respondents in this study consisted of 50 people using accidental sampling. The data analysis used is descriptive analysis using a Likert scale. The research results show that the level of consumer satisfaction at Cafe 57'FU in Talikuran Village, North Kawangkoan District, Minahasa Regency is classified as satisfied (P), based on research results with an index of 77.33%.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54449 Analisis Pendapatan Usahatani Bunga Anthurium (Anthurium andraeanum sp) Di Kelurahan Kakaskasen Kota Tomohon 2024-02-13T23:20:07+08:00 Viona Agnes Sembiring 17031104004@student.unsrat.ac.id Jenny Baroleh 17031104004@student.unsrat.ac.id Tommy Ferdy Lolowang 17031104004@student.unsrat.ac.id <p><em>This research aims to determine and analyze the income of Anthurium andraeanum flower farming in Kakaskasen Village, North Tomohon District, Tomohon City. The research took place from May to August 2023. The data collected was primary data obtained directly from Anthurium andraeanum flower farmers and secondary data obtained from research results and journals. Sampling used a purposive sampling method, namely farmers who cultivated Anthurium andraeanum ornamental flower plants were selected. In this research, the population of farmers cultivating Anthurium andraeanum flower plants was 2 farmers. The results of the research show that Anthurium andraeanum flower farming in Kakaskasen Village, Tomohon City with an average land area of 450 m<sup>2</sup> = 0.045 ha, this farming incurs total costs in one planting season of Rp851,500 with receipts of Rp1,800,000 per 2 weeks (15 days) and get a total income of Rp948,500 per farm for one harvest every 2 weeks. The average R/C ratio is 2.11, which is greater than 1, meaning that flower farming is profitable and worthy of cultivation and development</em><em>.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/52554 Analisis Persediaan Beras Menggunakan Metode Economic Order Quantity Pada Bulog Divisi Regional Sulawesi Utara 2024-02-16T15:58:31+08:00 Jein Anastasya Palepong jeinpalepong034@student.unsrat.ac.id Agnes Estephina Loho jeinpalepong034@student.unsrat.ac.id Maya Hendrietta Montolalu jeinpalepong034@student.unsrat.ac.id <p><em>This research aims to determine the flow of rice procurement in the North Sulawesi Regional Division of Bulog, analyze the amount of rice inventory in the North Sulawesi Regional Division of Bulog and calculate rice inventory costs consisting of ordering costs and storage costs. This research was conducted from May to July 2023. The data used is secondary data. Secondary data is data that has been compiled in the form of written documents obtained from Bulog, North Sulawesi Regional Division and also obtained from the internet via Google Scholar in the form of books, journal articles and theses related to this research topic, namely Rice Supply Analysis Using the Economic Order Quantity Method</em><em>. </em><em>The results of the research show that the North Sulawesi Regional Division of Bulog has not provided optimal rice supplies. As for rice procurement, it is uncertain when it will be procured, the frequency of orders made at Bulog, North Sulawesi Regional Division during 2022 is 42 times, while in the EOQ calculation the order frequency is 35 times, this means that when using the EOQ method you can minimize ordering costs. Also, using the EOQ method, the maximum quantity available in the warehouse is known so that storage costs can be minimized.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/52262 Analisis Finansial Usahatani Tomat Di Desa Tumaratas Dua Kecamatan Langowan Barat Kabupaten Minahasa 2024-02-16T16:16:40+08:00 Melifan Mentang melifanmentang@gmail.com Jelly Ribka Danaly Lumingkewas melifanmentang@gmail.com Tommy Fredy Lolowang melifanmentang@gmail.com <p><em>This research aims to find out whether tomato farming in Tumaratas Dua Village, West Langowan District, Minahasa Regency is financially profitable. The sampling method was carried out by purposive sampling of farmers who harvested in the period June to September 2022. The number of samples taken in this research was 30 respondents. Determining the number of samples in this research was carried out using the Quota Sampling method. The data analysis method is carried out using a quantitative descriptive method by calculating costs, income, income, r/c ratio, break event point (BEP) and sensitivity analysis. Based on the results of financial calculations for tomato farming, it is known that the total production costs are IDR17.343.239/farmer amounting to IDR69.449.803/Ha income of IDR44.811.833/farmer amounting to IDR179.445.893/Ha and income of IDR62.150.628/farmer of IDR248.877.899/Ha in one planting season. The results of the feasibility analysis of tomato farming show an R/C Ratio value of 2.6. This shows that every IDR1 spent by farmers provides a profit of IDR2,6 and well worth the effort. The BEP price value shows the breakeven point at IDR2.139/kg and production BEP shows a breakeven point of 997kg. The total production of tomatoes in this study was 32,465kg/ha and the selling value of tomatoes in this study was IDR5.527/kg. The results of the sensitivity analysis in scenarios I and II show that the R/C ratio is positive &gt;1 and is worth pursuing. The results of the sensitivity analysis for scenario I to a cost increase of 42.63% show an R/C Ratio value of 1.8. The results of the sensitivity analysis of scenario II to a 49% reduction in selling prices show an R/C ratio of 1.3.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54469 Analisis Pendapatan Usahatani Padi Sawah Di Desa Mongkoinit Kecamatan Lolak Kabupaten Bolaang Mongondow 2024-02-16T17:15:33+08:00 Ari Sigit Damogalad aridamogalad28@gmail.com Melsje Yellie Memah aridamogalad28@gmail.com Lyndon Reinhard Jacob Pangemanan aridamogalad28@gmail.com <p><em>This study aims to calculate and analyze the income of paddy rice farming in Mongkoinit Village, Lolak District, Bolaang Mongondow Regency. The research was carried out for 3 months, from May 2023 to July 2023 starting from preparation to preparation of a research report The data used in this study are primary and secondary data. Primary data were obtained in the research field, namely from interviews with paddy rice farmers, while secondary data were obtained from agencies related to the research.The sample used is purposive sampling (intentionally). Farmers who were sampled were 10 respondents Based on the results of the study, it was shown that the average income of paddy rice farming obtained by farmers in Mongkoinit Village was Rp. 207,500,000 with an average income per hectare of Rp. 20,750,000 The average cost of paddy rice farming costs IDR 115,111,750. With an average cost per farmer of Rp. 11,511,750. Thus, the average rice farming income earned by farmers in 1 planting season in Mongkoinit Village is Rp. 92,388,250 with an average farmer income of Rp. 9,238,825 R/C Ratio, which is 1.80 which is greaterthan 1, indicating that this lowland rice farming is profitable and feasible to cultivate.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54467 Persepsi Kelompok Tani Alfa Omega Terhadap Penerapan Pertanian Organik Di Kelurahan Rurukan Kecamatan Tomohon Timur Kota Tomohon 2024-02-16T16:39:28+08:00 Lida Devega Br Sembiring lidasembiring034@student.unsrat.ac.id Jane Sulinda Tambas lidasembiring034@student.unsrat.ac.id Agnes Estephina Loho lidasembiring034@student.unsrat.ac.id <p><em>The aim of the research was to determine the perception of the Alfa Omega farmer group regarding the implementation of organic farming in Rurukan Village, East Tomohon District, Tomohon City. This research lasted for three months from May to July 2023. The data used in primary data was obtained through interviews with 13 respondents from the Alfa Omega farmer group, which were taken by census and secondary data was obtained from agencies related to the research conducted. Data analysis used is descriptive. The results of the research show that the perception of the Alfa Omega farmer group regarding the implementation of organic farming is relative profit, namely profit if sold to shops that collaborate with the Alfa Omega farmer group, having good quality plants. The perception of suitability of plants is that they are suitable because of fertile soil, high soil moisture and good water access. The perception regarding the ease of trying it is that it is easy to implement organic farming and easy to get raw materials. The perception of complexity is that it takes a long time to neutralize the soil and it is difficult to get a clear price comparison on the market between organic agricultural products and non-organic products. There needs to be outreach so that the Alfa Omega farmer group implements organic farming. It is also hoped that the Department of Agriculture will provide financial assistance to be able to switch to organic farming.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54468 Peran Pemerintah Desa Dalam Kelompok Tani Sombor Wanua Talumengan Di Kelurahan Kakaskasen Tiga Kecamatan Tomohon Utara Kota Tomohon 2024-02-16T16:49:28+08:00 Imel Melinia Br Sebayang imelmelinia034@student.unsrat.ac.id Audrey Julia Maria Maweikere imelmelinia034@student.unsrat.ac.id Jane Sulinda Tambas imelmelinia034@student.unsrat.ac.id <p><em>The aim of the research is to determine the role of the village government in the Sombor Wanua Talumengan Farmer Group in Kakaskasen Tiga Subdistrict, North Tomohon District, Tomoho­n City. This research lasted for 4 months from May to August 2023. The data used in this research was primary data obtained based on interviews with nine informants from the Sombor Wanua Talumengan farmer group, including administrators and members, taken using purposive sampling (randomly) and secondary data obtained from agencies related to the research carried out. Data analysis used is descriptive. The results of this research show that the role of the Village Government in the Sombor Wanua Talumengan Farmer Group in Kakaskasen Tiga Subdistrict, North Tomohon District, Tomohon City has not been fully implemented optimally, this is seen from the aspect of the government as a regulator of rules/mechanisms, and government policies have not been achieved and are not in accordance with the hopes of farmer groups, because they were not able to prepare well. The government as a dynamist, namely (1) Socialization, (2) Mentoring, (3) Training, and (4) Field visits are still lacking because farmer groups have not received socialization and assistance but for training and field visits farmer groups have received it and the government as Facilitators as providers of superior seeds, fertilizer and production facilities have been able to facilitate farmer groups well.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/52829 Optimalisasi Produksi “Jakulawak” Dan “Jahe Merah” Di Desa Sinsingon Barat Kecamatan Passi Timur Kabupaten Bolaang Mongondow 2024-02-20T14:14:17+08:00 Hendrik Josua Pantow hendrikpantow1@gmail.com Agnes Estephina Loho hendrikpantow1@gmail.com Leonardus Ricky Rengkung hendrikpantow1@gmail.com <p><em>This research aims to determine the optimal production amount of instant herbal drink products "Jakulawak" and "Red Ginger". This research was conducted in Sinsingon Village, East Passi District, Bolaang Mongondow Regency, and carried out during June 2023. The data used in this research is primary data which is how the product is made, production quantity, price of production raw materials, product selling price, number of workers, availability of raw materials used, labor hours and tools, availability of labor and working time for tools to be used by interviewing the owners of the herbal drink business "Jakulawak" and "Red Ginger". The secondary data used in this research was taken from google scholar, which is previous research and literature reviews related to the research topic, namely production optimization. The research results show the optimal combination of two types of products based on the availability of existing resources, namely X<sub>1</sub> (Jakulawak) with a value of 14 and X<sub>2</sub> (red ginger) with a value of 0 with the Z value (maximum profit) obtained being IDR 329,347.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54492 Analisis Daya Saing Ekspor Minyak Kelapa Mentah (Crude Coconut Oil) Sulawesi Utara 2024-02-20T14:26:20+08:00 Agustina Lantarida Tambunan agustinatambunan034@student.unsrat.ac.id Theodora M. Katiandagho agustinatambunan034@student.unsrat.ac.id Olly E.H. Laoh agustinatambunan034@student.unsrat.ac.id <p><em>This research </em><em>aims</em><em> to analyze the power of raw coconut oil products in northern Sulawesi in 2018-2022. This study was held for four months, which is from April to July 2023. This research site is located in North Sulawesi. As for data obtained via secondary data taken from the body of the Central statistic North Sulawesi and central statistics center, Industrial services and trade in North Sulawesi, journals and the Internet. Variables used in research are the export value of raw coconut North Sulawesi and Indonesia (million US$) period of 2018-2022, non-migas export value North Sulawesi and Indonesia (million US$) period of 2018-2022. This research uses a revealed comparative advance (RCA) method to measure comparative and export competition (ECI) power to measure competitive power.</em> <em>The results of this study show that the comparative competitiveness of North Sulawesi crude coconut oil in 2018 until 2022 has a competitive advantage because the RCA value of North Sulawesi crude coconut oil is more than one. Whereas for the competitive competitiveness of North Sulawesi crude coconut oil only has competitive in 2021 because the ECI value is more than one. For the year 2018, 2019, 2020, and 2022 have no competitive advantage because eci value is below one.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/52093 Rantai Pasok Beras Di Desa Mopuya Utara Kecamatan Dumoga Utara Kabupaten Bolaang Mongondow (Studi Kasus: Desa Mopuya Utara) 2024-02-20T14:37:04+08:00 Flandio Geraldine Tarumingkeng flandiot@gmail.com Celcius Talumingan flandiot@gmail.com Yolanda Pinky Ivanna Rori flandiot@gmail.com <p><em>The study aimed to determine the product flow, financial flow and information flow of the rice supply chain in North Mopuya Village, North Dumoga Subdistrict, Bolaang Mongondow Regency. The research was conducted for 2 months, from July to August 2023. The research was conducted in Mopuya Utara Induk Village, North Dumoga Subdistrict, Bolaang Mongondow Regency, North Sulawesi. The data used in the study were primary data collected by conducting documentation, observation and direct interviews using a list of questions (questionnaire), and secondary data collected through the results of literature studies and related offices or agencies. The sampling method used by purposive sampling method was taken 7 farmers, after selecting 7 farmers continued with the snowball sampling method to know the institutions involved in the supply chain. The data analysis method used in this research is the analysis of the flow of the rice supply chain in North Mopuya Village, North Dumoga Subdistrict, Bolaang Mongondow Regency which is presented in a descriptive form that describes and explains the research subject. The results showed that the rice supply chain in North Mopuya Village, North Dumoga Subdistrict, Bolaang Mongondow Regency based on product flow, financial flow and information flow has been running very well, starting from farmers as producers to the community as consumers.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54494 Analisis Preferensi Konsumen Terhadap Pembelian Rangkaian Bunga Pada Toko Quinn Florist Di Kelurahan Winangun Dua Kecamatan Malalayang Kota Manado 2024-02-20T15:05:28+08:00 Sulfiana sulfianasudirman52@gmail.com Audrey Julia Maria Maweikere sulfianasudirman52@gmail.com Theodora Maulina Katiandagho sulfianasudirman52@gmail.com <p><em>The aim of the research is to analyze consumer preferences for purchasing flower arrangements at the Quinn Florist shop in Winangun Dua Village, Malalayang District, Manado City. This research lasted for six months from May to October 2023. The data used in this research was primary data obtained based on questionnaires and secondary data from various online media. The sampling method is by chance (accidental sampling). The sampling method used was random (random sampling). The number of respondents was 100 people using sample calculations, namely the Slovin formula, producing 50 respondents. The data analysis used is chi square analysis with the help of SPSS statistics. The results of the chi square analysis show that for all consumer preference variables regarding purchasing flower arrangements at the Quinn Florist shop in Winangun Dua Village, Malalayang District, Manado City, there are differences in consumer preferences for flower arrangements. The research results show that the price, quality, promotions and service are the same, but differ in the type and consumer preferences for purchasing flower arrangements at the Quinn Florist shop in Winangun Dua Village, Malalayang District, Manado City, namely flower arrangements at a price of IDR35,000 to IDR150,000, the type of series is pot/table, the quality is seen from the beauty, promos namely discounts, and fast responsive service.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54514 Pendapatan Usahatani Menurut Jenis Tanaman Di Desa Lembah Asri Kecamatan Weda Selatan Kabupaten Halmahera Tengah 2024-02-21T22:49:22+08:00 Danuarta Alting 18031104111@Student.unsrat.ac.id Nordy Fritsgerald Lucky Waney 18031104111@Student.unsrat.ac.id Juliana Ruth Mandei 18031104111@Student.unsrat.ac.id <p><em>The aim of the research is to calculate and analyze the income from lowland rice, corn and orange farming in Lembah Asri Village. The research was carried out for 3 months, namely from August to October 2023, starting from preparation to preparing the research report. The data used in this research are primary and secondary data. Primary data was obtained in the research field, namely from interviews with lowland rice farmers, while secondary data was obtained from agencies related to the research. The sample used was purposive sampling (intentionally). The farmers sampled were 5 respondents for lowland rice farming, 5 respondents for corn and 5 respondents for Siamese orange farming. From the results of research conducted in Lembah Asri Village, South Weda District, Central Halmahera Regency, Siamese Orange Farming has a very large income, namely IDR27,233,140.6 per farmer with an R/C Ratio of 3.36, then followed by lowland rice farming with an income of IDR13,078,263 per farmer with an R/C Ratio of 3.94 and the lowest income is corn farming of IDR10,449,063.6 with an R/C Ratio of 3.94.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/52763 Strategi Pengembangan Usahatani Kakao Di Desa Mayakeli Kecamatan Pamona Puselemba Kabupaten Poso Provinsi Sulawesi Tengah 2024-02-26T21:01:29+08:00 Aldy Novainus Nde'oha aldyndeoha12@gmail.com Paulus Adrian Pangemanan aldyndeoha12@gmail.com Maya Hendrietta Montolalu aldyndeoha12@gmail.com <p><em>This research aims to identify internal and external factors in the development of cocoa farming and formulate appropriate strategies for developing cocoa plants in Mayakeli Village, Pamona Puselemba District, Poso Regency, Central Sulawesi Province. This research was carried out in Mayakeli Village, Pamona Puselemba District, Poso Regency, Central Sulawesi from June to August 2023. The method used in sampling was purposive sampling with the consideration that this area is one of the cocoa producing areas in Pamona Puselemba District. The data obtained from the interviews and questionnaires were then analyzed using SWOT analysis. The results of the research show that cocoa development in Mayakeli Village, Pamona Puselemba District, Poso Regency, Central Sulawesi is at the point (0.98 : 1.74) which is located in the Growth I quadrant.</em></p> <p><em> </em></p> <p><strong> </strong></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54559 Analisis Pendapatan Usahatani Kacang Merah Berdasarkan Status Kepemilikan Lahan Di Desa Tempok Kecamatan Tompaso Kabupaten Minahasa 2024-02-26T21:21:45+08:00 Veronika Maria Manopo veronikamanopo034@student.unsrat.ac.id Jenny Baroleh veronikamanopo034@student.unsrat.ac.id Yolanda Pinky Ivanna Rori veronikamanopo034@student.unsrat.ac.id <p><em>The aim of the research is to analyze red bean farming income based on land ownership status in Tempok Village, Tompaso District, Minahasa Regency. The research took place from June to August 2023. The data used in the research were primary data obtained from direct interviews with red bean farmers using questionnaires, and secondary data obtained from research results and journals. Sampling used a purposive sampling method, namely farmers were selected based on the last harvest in May and June, and the samples were divided into three categories, namely farmers who own their own land, farmers who rent land, and sharecroppers who work on other people's land. The number of respondents was 12 red bean farmers consisting of 4 owner farmers, 4 tenant farmers and 4 sharecroppers. The data collected was analyzed descriptively using farming income analysis. The results of the research show that red bean farming income is based on land ownership status, namely: owner farmers amounting to IDR49.129.667, tenant farmers amounting to IDR41.991.500, and sharecroppers amounting to IDR25.925.000 per planting season.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54560 Persepsi Generasi Muda Terhadap Pekerjaan Sebagai Petani Di Desa Sion Kecamatan Tompaso Baru Kabupaten Minahasa Selatan 2024-02-26T21:35:02+08:00 Aldi Gabriel Singal aldisingal034@student.unsrat.ac.id Jenny Baroleh aldisingal034@student.unsrat.ac.id Melsje Yelly Memah aldisingal034@student.unsrat.ac.id <p><em>The aim of this research is to find out and describe the perceptions of the younger generation towards work as farmers in Sion Village, Tompaso Baru District, South Minahasa Regency. The research took place from June to August 2023. The data collected is primary data obtained by direct interviews with youth in Sion Village using a questionnaire. Secondary data was taken from village and sub-district offices as well as research reports, journals and from the internet related to this research. The sample was chosen deliberately (purposive sampling) to represent the entire younger generation, totaling 30 respondents, namely young people aged 17 to 30 years (who are not yet married). The results of the research show that the young generation in Sion Village has a good perception of work as farmers with parental support for the young generation to continue the family farming business, supported by the government which also supports the young generation to farm, although the young generation is aware that land ownership influences younger generation to farm, the risk of failure in farming is less, but the perception of work as farmers in Sion Village for the younger generation is quite good.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54561 Analisis Kondisi Sosial Dan Ekonomi Petani Bunga Krisan Di Kelurahan Kakaskasen Dua Kecamatan Tomohon Utara Kota Tomohon 2024-02-26T21:55:52+08:00 Velty Neiscasari Saamad 18031104035@student.unsrat.ac.id Melsje Yelly Memah 18031104035@student.unsrat.ac.id Barce A.F. Wariki 18031104035@student.unsrat.ac.id <p><em>The purpose of the study was to analyze the socio-economic conditions of flower chrysanthemum farmers in Kakaskasen Two urban village, North Tomohon Sub-district, Tomohon City. This research was conducted from September to November 2023. The data collected in this study were primary data and secondary data. Sampling was done by simple random sampling method which is as many as 30 respondents. Data analysis used in this research is descriptive analysis method.</em> <em>The results showed that the socio-economic conditions of chrysanthemum farmers in Kakaskasen Two urban village, North Tomohon Sub-district, Tomohon City, from social conditions are respondent farmers are able to build good relationships with their communities, namely religious associations, family, friends and the surrounding community. In economic conditions, the production of chrysanthemums provides a large profit for farmers. The division of social and economic time of respondent farmers is approximately 15.73 hours and 8.27 hours in a day.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54166 Faktor-Faktor Yang Mempengaruhi Loyalitas Pelanggan Di Kopi Kenangan Bahu Kota Manado 2024-02-26T22:35:17+08:00 Angel Sharen Pangerapan angelpngrpn@gmail.com Rine Kaunang angelpngrpn@gmail.com Nordy Fritsgerald Lucky Waney angelpngrpn@gmail.com <p><em>This research aims to analyze the factors influencing customer loyalty at Kopi Kenangan Bahu Kota Manado. The study was conducted from May to June </em><em>2023</em><em>, and respondent selection was done randomly. Both primary and secondary data were utilized in the research. Primary data were collected through interviews based on questionnaires from 58 consumers at Kopi Kenangan Bahu Kota Manado. Secondary data were obtained from Kopi Kenangan Bahu and through relevant journal articles and theses related to the research topic, which is Factors Affecting Customer Loyalty. The research findings indicate that the quality of products and services at Kopi Kenangan Bahu does not significantly affect customer loyalty. On the other hand, promotions through social media, such as discount offers and loyalty programs, play a significant role in building and maintaining customer loyalty. The analysis results reveal that promotions have the highest coefficient value, indicating that this promotional strategy is a key factor that Kopi Kenangan Bahu should pay attention to in order to maintain a positive relationship with customers.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54563 Strategi Pemasaran Kedai Kopi Janji Jiwa Tondano Jilid 571 2024-02-26T22:46:23+08:00 Tesalonika Chievo Mambu tesalonikamambu034@student.unsrat.ac.id Maya Hendrietta Montolalu tesalonikamambu034@student.unsrat.ac.id Nordy Fritsgerald Lucky Waney tesalonikamambu034@student.unsrat.ac.id <p><em>The research objectives were to identify the product life cycle phase of the café business and identify the marketing strategy of Kedai Kopi Janji Jiwa Tondano Jilid 571. The research was conducted for 3 months from June 2023 to August 2023. The research took place at Kedai Kopi Janji Jiwa Tondano Jilid 571, Liningaan Village, East Tondano District, Minahasa Regency. This research uses two types of data, namely primary data obtained through observation, interviews and questionnaires. Secondary data were obtained from company documents, seminar papers, and literature relevant to the research. Sampling using purposive sampling and the research sample taken was 40 people. The results showed that the product life cycle of Kedai Kopi Janji Jiwa Tondano Jilid 571 is in the maturity stage, especially at the stable maturity stage, namely sales that have reached their peak or are still growing or decreasing and do not have daily, monthly or annual targets. Marketing strategies based on the aspects of place and people aspects are a good choice of consumers because all consumers answer 100% good, and the less good ones are in the promotion aspect, due to the lack of promotion carried out and not many consumers know.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54024 Bauran Pemasaran Kacang Shanghai Jessivar Di Kelurahan Talikuran Barat Kecamatan Kawangkoan Utara Kabupaten Minahasa 2024-02-26T23:05:21+08:00 Geby Karla Pioh piohgeby@gmail.com Sherly Gladys Jocom piohgeby@gmail.com Olly Esry Harryani Laoh piohgeby@gmail.com <p><em>This study aims to describe the marketing mix of Jessivar shanghai beans in Talikuran Barat Village, Kawangkoan Utara District, Minahasa Regency. This research was conducted from May to July 2023. The selection of respondents was done intentionally. The data used are primary data and secondary data. Primary data was obtained from respondents through direct interviews using a prepared questionnaire. Secondary data was obtained from other information data related to the research. The sampling method used purposive sampling, and the samples taken were 1 Jessivar shanghai bean business owner as a producer and 17 kiosk owners in the Kawangkoan area as consumers who bought shanghai beans at the Jessivar shanghai bean business. The results showed that the Jessivar shanghai bean marketing mix has a good assessment by consumers as seen from the total overall score of 540 with an interpretation of 88.23 percent being in an agreed assessment based on aspects of product, price, place, promotion, and there are several variables that must be considered and improved such as the use of promotional media and business locations that are easily accessible to consumers.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54565 Nilai Tukar Petani Padi Sawah Di Kecamatan Passi Timur Kabupaten Bolaang Mongondow 2024-02-26T23:12:57+08:00 Janet Deakeni Momongan deammngn@gmail.com Nordy F.L. Waney deammngn@gmail.com Grace A.J. Rumagit deammngn@gmail.com <p><em>This study aims to determine the exchange rate of farmers in Passi Timur Sub-district, Bolaang Mongondow Regency. The research took place from August to October 2023. The research was conducted in Passi Timur Subdistrict, Bolaang Mongondow Regency. The data used in this study consisted of primary data and secondary data. Primary data is data obtained through direct interviews with respondents with a list of questions that have been prepared. Secondary data is data obtained through institutions, agencies, or offices related to this research such as data from the village head office, sub-district office, central statistics agency and so on. Sampling in the study using purporsive sampling method and the sample was 15 respondents of paddy rice farmers in Manembo Village, Poopo Village, and Pangian Village in Passi Timur Sub-district. The data analysis method used in this study uses the analysis of the exchange rate of wet-rice farmers by calculating the exchange rate of farmers (NTP) using the income concept formula. The results showed that the exchange rate of wet-rice farmers in Passi Timur Subdistrict, Bolaang Mongondow Regency obtained through the calculation of farmers' income and expenses amounted to 111.14, which means that wet-rice farmers in Passi Timur Subdistrict are able to meet the daily needs of their families from the results of wet-rice farming.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54663 Perbandingan Pendapatan Usahatani Jagung Berdasarkan Etnis Petani Di Desa Sidodadi Kecamatan Sangkub Kabupaten Bolaang Mongondow Utara 2024-03-07T13:15:52+08:00 Firka Kesya Kapantow firkakkapantow@gmail.com Theodora Maulina Katiandagho firkakkapantow@gmail.com Yolanda Pinky Ivanna Rori firkakkapantow@gmail.com <p><em>This study aims to identify the comparison of corn farming income based on the ethnicity of farmers in Sidodadi Village, Sangkub Subdistrict, North Bolaang Mongondow Regency. The data collection method used in this research is primary data obtained through direct interviews to respondents and secondary data obtained from relevant government agencies in the research location. Sampling sampling used is Simple Random Sampling (Simple random sample) the sample is taken randomly. which will be sampled as many as 15 samples consisting of 5 Javanese Ethnic, 5 Minahasa Ethnic, and 5 Gorotalo Ethnic. The results of this study indicate that the highest total income of each ethnicity is Javanese Ethnicity with a total income of IDR 4,420,714 and the lowest total income is Gorontalo Ethnicity with a total income of IDR 1,635,625.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54664 Analisis Rantai Pasok Komoditi Kopra Di Pabrik Pengolahan Kopra PT Samudra Kota Manado 2024-03-07T13:22:50+08:00 Theresia Atika Porang theresiaporang034@student.unsrat.ac.id Caroline Betsi Diana Pakasi theresiaporang034@student.unsrat.ac.id Charles Reijnaldo Ngangi theresiaporang034@student.unsrat.ac.id <p><em>This study aims to determine the supply chain of copra commodities at PT Samudra Manado City. This research was conducted from June to October 2023. Sampling in this study used snowball sampling method (chain method), with a total sample of 17 farmers. This research used primary data and secondary data. The data analysis method used was descriptive analysis to explain the process of product flow, financial flow, and information flow. The results showed that the supply chain at PT Samudra Kota Manado is based on three flows in the supply chain, namely the flow of products from upstream to downstream starting from coconut farmers bringing coconuts to the shelter and then giving them to copra workers to be processed until they become copra. The supply chain of the PT Samudra company is very different from other places, the difference is very clear because in the PT Samudra company the owner controls all parts starting from land leasing, coconut farmers, until the coconut processing stage until it becomes copra, and also to the storage warehouse.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54699 Modal Sosial Dan Modal Manusia Pada Usaha CV Manado Agro Sentosa 2024-03-08T20:43:55+08:00 Monica Pantas mnathasyaa@gmail.com Charles Reijnaldo Ngangi monicanathasya21@gmail.com Tommy Ferdy Lolowang monicanathasya21@gmail.com <p><em>This study aims to describe the social capital and human capital that exist in the Manado Agro Sentosa CV business. This research was conducted from August to October 2023. The data used were primary data and secondary data. Primary data was collected through field observations and interviews with business owners, employees, suppliers and consumers. Secondary data is obtained through information from within the company, from the internet through google scholar in the form of books, journal articles and theses related to the research topic. The sampling method used purposive sampling method which was taken as many as 6 informants based on appropriate criteria to be used as informants. The results showed that social capital including trust, networks and norms had been built by business owners with various parties, namely employees, suppliers and consumers. Human capital owned by the owner is obtained through education and experience which helps in the process of business activities at CV Manado Agro Sentosa.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54878 Kelayakan Usaha Produk Agroindustri Kentang Dari Aspek Pemasaran Di Desa Pinasungkulan Kecamatan Modoinding Kabupaten Minahasa Selatan 2024-03-21T10:12:14+08:00 Angelia Soputan angeliasoputan18@gmail.com Tommy Ferdy Lolowang angeliasoputan18@gmail.com Jenny Baroleh angeliasoputan18@gmail.com <p><em>The purpose of the study was to analyze and determine the amount of production costs, revenue, profit and business feasibility of potato agro-industry in Pinasungkulan Village, Modoinding District, South Minahasa Regency. The research lasted for 2 months from September to October 2023. The data collected was obtained through primary data by conducting direct interviews at the research location to the leader (owner) of the Tanding Agroindustry company in Pinasungkulan Village, Modoinding District, and secondary data obtained from business bookkeeping records, literature/internet and journals related to the research. The method used in this research is the case study method. The results showed that the profit from the sparring potato product business in Pinasungkulan Village, Modoinding Subdistrict, South Minahasa Regency was IDR1.810.833 per week, in a month amounting to IDR7.243.332. The non-financial feasibility of tanding agro-industry business in market and marketing aspects and technical aspects is feasible. The financial feasibility of this agro-industry business is feasible with an R/C Ratio of 1,55 &gt; 1.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54879 Analisis Pendapatan Usahatani Cabai Rawit Di Desa Kombi Kecamatan Kombi Kabupaten Minahasa 2024-03-21T10:38:10+08:00 Michelle Lovely Rawung michellerawung034@student.unsrat.ac.id Grace Adonia Josephia Rumagit michellerawung034@student.unsrat.ac.id Paulus Adrian Pangemanan michellerawung034@student.unsrat.ac.id <p><em>The purpose of this study was to analyze the income of cayenne pepper farming in Kombi Village, Kombi District, Minahasa Regency. The research was conducted from July to August 2023. This research was conducted in Kombi Village, Kombi District, Minahasa Regency. The data collection method used is by collecting primary and secondary data. Primary data was obtained through direct interviews with cayenne pepper farmers in Kombi Village, Kombi District, Minahasa Regency using questions that had been prepared in the form of a questionnaire. Secondary data were obtained from data from the agriculture office and other sources related to the research. The sampling method used in the study was probability sampling technique, namely sampling that provides equal opportunities for each member of the population to be selected as a sample member. Researchers took a sample of 8 cayenne pepper farmers who already had production results in Kombi Village, Kombi District, Minahasa Regency. Data analysis used descriptive quantitative analysis in determining production costs, revenue, income, and R / C ratio. The results showed that cayenne pepper farming in Kombi Village, Kombi District, Minahasa Regency obtained an income of IDR56.347.923 per farmer per one planting season, and income per hectare was obtained at IDR150.187.532, and the results of the R / C Ratio analysis obtained 4,21 which means it is feasible to cultivate.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54880 Analisis Keuntungan Usaha Kacang Sangrai UD. Merpati Di Desa Tombasian Atas Kecamatan Kawangkoan Barat 2024-03-21T10:43:46+08:00 Fabio G.B. Mundung fabiomundung034@student.unsrat.ac.id Gene Henfried Meyer Kapantow fabiomundung034@student.unsrat.ac.id Ellen Grace Tangkere fabiomundung034@student.unsrat.ac.id <p><em>This study aims to analyze the profitability of the roasted peanut industry at UD. Merpati in Tombasian Atas Village. The research lasted for three months from June to August 2023. The research was conducted at Merpati Roasted Peanuts, Tombasian Atas Village, West Kawangkoan District. Data collection methods used in this study were obtained through primary data and secondary data. Data analysis used in this research is business profit analysis, then the data collected is described descriptively to determine the amount of production costs incurred from the business being run. The results showed that UD Merpati roasted peanuts have 3 types of packaging with different prices and for the price installed with 250 gr packaging with a selling price of IDR20.000 while for 400 gr packaging with a selling price of IDR 30,000 and for 800 gr packaging has a selling price of IDR60.000. UD roasted peanut business. Merpati despite the increase in raw material prices obtained good results with a profit of IDR41.463.194.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54881 Analisis Risiko Usahatani Padi Sawah Di Desa Radey Kecamatan Tenga Kabupaten Minahasa Selatan 2024-03-21T10:49:09+08:00 Theofany Kesek theofanykesek034@student.unsrat.ac.id Jenny Baroleh theofanykesek034@student.unsrat.ac.id Sherly Gladys Jocom theofanykesek034@student.unsrat.ac.id <p><em>The purpose of the study was to analyze the risk of wet-rice farming in Radey Village, Tenga Subdistrict, South Minahasa Regency. The research lasted for 2 months from September to October 2023. The research was conducted in Radey Village, Tenga District, South Minahasa Regency. Data collection methods in this study were collected through primary data obtained through direct interviews with wet-rice farmers in Radey Village using questionnaires. Secondary data were taken from village and sub-district offices as well as previous research reports, journals, and from the internet related to the research. The sampling method was purposive sampling. The number of samples in this study were 20 respondents who owned farmland (owners) to determine priority risks. Data analysis used in this research is the FMEA (Failure Mode and Effect Analysis) method. Criteria in assessing risk refers to The Basic of FMEA by McDermott with a scale of 1 to 3. Calculate the priority level of each risk source based on the Risk Priority Number (RPN) value. The results showed that there are 2 sources of risk faced by rice farmers that are directly related to rice plants and affect rice farming, namely the risk of production risk sources and price and marketing risks, production risks as many as 4 risks, namely strong winds, pest and disease attacks, erratic weather and climate, high rainfall intensity. Price and marketing risks are 2 difficulties in the process of selling grain, and expensive fertilizer prices. Based on the calculation of the RPN (Risk Priority Number) value, there are 3 risks out of 6 risks faced by rice farmers that must be prioritized. The first risk that must be prioritized first is uncertain weather/climate with an RPN value of 14.25, the second risk of high rainfall intensity with an RPN value of 12.16, and the third risk of strong winds with an RPN value of 10.72.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024 https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54924 Peran Penyuluh Pertanian Dalam Pengembangan Kelompok Tani Jagung Di Desa Warembungan Kecamatan Pineleng Kabupaten Minahasa 2024-03-26T00:06:03+08:00 Marc Asyer Tumbel 18031104106@student.unsrat.ac.id Elsje Pauline Manginsela 18031104106@student.unsrat.ac.id Yolanda Pinky Ivanna Rori 18031104106@student.unsrat.ac.id <p><em>The purpose of this study was to examine the role of agricultural extension officers in the development of Maize farmer groups in Warembungan Village, Pineleng District, Minahasa Regency. This research was conducted for 3 months, starting from September to November 2023. The research was conducted in Warembungan Village, Pineleng District, Minahasa Regency. Data collection methods were carried out using primary data obtained by direct interview to the respondents, using a questionnaire. Secondary data was obtained from agencies related to the research as well as various literature in accordance with the research objectives. The sampling method used was purposive sampling. The sample size was 15 respondents who were the head and members of the Werot Farmer Group. Warembungan Village has 6 Farmer Groups, but there is only 1 active Farmer Group, namely the Werot Farmer Group. Data analysis used in this research is quantitative descriptive analysis using Likert scale measurements. The results showed that the level of the role of extension workers as motivators, dynamicators, facilitators, innovators, educators, and developers of farmer groups in Warembungan Village, Pineleng Subdistrict, Minahasa Regency was classified in the moderate category, with an average value of 55.38 percent.</em></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2024