AGRI-SOSIOEKONOMI https://ejournal.unsrat.ac.id/v3/index.php/jisep <p><strong><strong>Jurnal Ilmiah Sosial Ekonomi Pertanian</strong></strong></p> <p>The aims of this transdisciplnary journal is to provide a venue for academicians, researchers and practitioners for publishing the original research articles or review articles. The scope of the articles published in this journal deal with a broad range of topics, including:</p> <ul> <li><span id="result_box" lang="en">Agriculture (Plant Cultivation, Plantation, Forestry, Animal Husbandry, Fisheries), </span></li> <li><span id="result_box" lang="en">Social </span></li> <li><span id="result_box" lang="en">Economy</span></li> </ul> <p>The Agrisosioeconomics Scientific Journal has been indexed in:</p> <p><a href="https://pkp.sfu.ca//2021/10/05/pkp-index-retiring-as-of-january-1-2022/"><img src="https://ejournal.unsrat.ac.id/v3/public/site/images/elsjemanginsela/mceclip7.png" /></a> <a href="https://scholar.google.com/citations?hl=en&amp;user=TrZVnV4AAAAJ&amp;view_op=list_works" target="_blank" rel="noopener"><img src="https://ejournal.unsrat.ac.id/public/site/images/elsjemanginsela/upppp16.jpg" alt="" /></a> <a href="https://garuda.kemdikbud.go.id/journal/view/29521" target="_blank" rel="noopener"><img src="https://ejournal.unsrat.ac.id/public/site/images/elsjemanginsela/garuda2.png" alt="" /></a></p> Sam Ratulangi University en-US AGRI-SOSIOEKONOMI 1907-4298 T<span>he copyright holder is the journal. </span> Dinamika Perkembangan Luas Panen, Produksi Dan Produktivitas Padi Sawah Sebelum Dan Sesudah Program Humasa Sebbel Khumaha Heba Di Kabupaten Simeulue https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/44665 <p><em>Meeting food needs is a right and is protected by law in Indonesia. The harvested area for lowland rice in Indonesia and the Province of Aceh has fluctuated every year. Simeulue Regency in 2020 has implemented the Humasa Sebbel Khumaha Heba Public Relations Program (Together down to the fields) with the aim of food self-sufficiency in Simeulue Regency. The purpose of this study was to determine the development of harvested area, production, and productivity of lowland rice in Simeulue Regency before and after the Humasa Sebbel Khumaha Heba program. The analytical method used is descriptive comparative based on secondary data obtained from the Agriculture and Food Crops Office of Simeulue Regency and the Statistics Indonesia-BPS in the form of time series from 2018 to 2021. The results of this study are the Humasa Sebbel Khumaha Heba program can increase harvested area and lowland rice production in Simeulue Regency but its productivity continues to decline.</em></p> Roni Rahmadi Kadir Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 391 – 398 391 – 398 10.35791/agrsosek.v20i2.44665 Pendapatan Usahatani Pola Mix Cropping Tanaman Cabai Rawit Dan Tomat Di Desa Tumaratas II Kecamatan Langowan Barat Kabupaten Minahasa https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/55392 <p><em>This study aims to determine the income of cayenne pepper and tomato farming using mixed cropping patterns in Tumaratas II Village, Langowan Barat District, Minahasa Regency. The research was conducted from July to September 2023. The research location was Tumaratas II Village, West Langowan District, Minahasa Regency. The data collection method used in this research is primary data obtained using direct interview techniques with respondents, using a questionnaire as a tool in data collection, while secondary data is obtained from data that is already available from village documents, sub-district offices and other related sources for research purposes. The sampling method used purposive sampling method. The population studied in this study were farmers who grew mixed crops of cayenne pepper and tomatoes. The data analysis method was carried out using quantitative methods and the research results were presented in tabular form. Knowing the total revenue in one crop period is determined using the revenue and income formula. Based on the results of the research conducted, it is concluded that each farmer respondent has a different average so that the income earned is also very different. The total income received in mixed crop farming amounted to IDR395,355,682.28. The largest income in mixed crop farming is IDR77,521,932.00, while the smallest income is IDR3,276,800.00.</em></p> Olivia M. Sekeon Leonardus Ricky Rengkung Melissa Lady Gisela Tarore Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 399 – 406 399 – 406 10.35791/agrsosek.v20i2.55392 Analisis Tren Nilai Tukar Petani Antar Subsektor Pertanian Di Provinsi Sulawesi Utara https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54987 <p><em>This study aims to analyze the trend of Farmer Exchange Rate between five agricultural subsectors in North Sulawesi Province in 2013-2022. The data collection method in this research is the secondary data survey method. This research uses time series data in 2013-2022 obtained from the North Sulawesi Central Bureau of Statistics. Data analysis in this study used trend analysis with the least square method. The results showed an increasing trend in the five subsectors in the future. The trend analysis formula formed in the food crop subsector is 98.10 + 0.38x, in the horticulture subsector is 101.55 + 0.41x, in the plantation subsector 96.85 + 0.46x, in the livestock subsector is 102.21 + 0.28x, and in the fisheries subsector is 104.049 + 0.34x. The subsector that showed the highest increase was the plantation subsector. The subsector that experienced the lowest increase was the livestock subsector.</em></p> Angel Katadi Saraba Nordy Fritsgerald Lucky Waney Grace Adonia Josephine Rumagit Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 407 – 414 407 – 414 10.35791/agrsosek.v20i2.54987 Analisis Usahatani Tanaman Sela Pada Lahan Perkebunan Kelapa Di Desa Tontalete Kecamatan Kema Kabupaten Minahasa Utara https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54976 <p><em>This research aims to analyze the income of farmers who cultivate land under coconut trees with intercropping. This research uses primary data and secondary data. Primary data is a source of data obtained directly from original sources or not through intermediaries. Meanwhile, secondary data is data sourced from the Tontalete Village office, Kema District, North Minahasa Regency and the Central Statistics Agency (BPS). Sampling was carried out randomly (Simple Random Sampling). The total research sample was 13 corn farmers and 2 chili farmers. The research results were analyzed using farming income analysis. The results of this study show that farmers utilizing coconut plantation land with intercropping in Tontalete Village, Kema District, North Minahasa Regency, obtained an average production cost of corn intercropping respondents amounting to IDR8.445.822,00 per hectare, with revenue of IDR21.868.750,00 per hectare, resulting in an income of IDR13.422.929,00 per hectare. Meanwhile, respondents growing intercropped chili had an average production cost of IDR10.865.342,00 per hectare, with revenue of IDR69.307.857,00 per hectare, and income of IDR58.442.515,00 per hectare over 8 harvesting periods.</em></p> Ignacia Mariana Mawuntu Lyndon Reindhart Jacob Pangemanan Sherly Gladys Jocom Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 415 422 10.35791/agrsosek.v20i2.54976 Analisis Margin Pemasaran Sayuran Selada Hidroponik di Stekaifarm Kelurahan Wailan Kecamatan Tomohon Utara https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54970 <p><em>This study aims to analyze the marketing margin of Stekaifarm hydroponic lettuce vegetables in Tomohon city, Wailan Village, North Tomohon District.This study uses primary data types and secondary data. Primary data obtained by themselves from observations that have been carried out directly at the research location as well as from interviews with respondents. Meanwhile, secondary data is data sourced from data that has been issued by Stekaifarm Sampling is carried out by interviewing farmers to find out other sample sources (Snowball Sampling). The number of research samples was 1 corn farmer and 3 retailers. The results of the study were analyzed using marketing margin analysis. The results of the study were analyzed using marketing margin analysis. Based on the results of the research that has been done, it can be concluded that there are only 2 levels of Stekaifarm lettuce marketing with 1 zero-level marketing pattern and 3 one-level marketing patterns. From the results of the study, the margin obtained by each institution varies in pattern I marketing level one margin obtained IDR30,000 with a profit margin of IDR19,925, pattern channel II level one IDR25,000 with profit margin IDR16,499 and pattern channel III level one IDR25,000 with profit margin of IDR23,525. The largest margin is found in the channel I pattern while the largest profit margin is in the channel III pattern. There is a difference in profit margin in each institution because the costs incurred are also different from the pattern of the first channel which has the largest marketing costs because the marketing channel is the longest.</em></p> Ridho Lamindo Waraney Tarigan Caroline Betsi Diana Pakasi Oktavianus Porajouw Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 423 430 10.35791/agrsosek.v20i2.54970 Analisis Keuntungan Usaha Dapur Aisyah Kelurahan Kleak Kecamatan Malalayang Kota Manado https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/55357 <p><em>This study aims to see how much profit Aisyah's Kitchen business in Kleak Village, Malalayang District, Manado City. The research method used is the survey method. The data required is primary data taken using questionnaires and interviews directly with business owners. The data collected will be tabulated and analyzed. The analytical tools used are profit analysis and R/C Ratio. The results showed that the profit from Aisyah's Kitchen business through the value of the R/C Ratio was 2.24 with the provisions greater than&gt; 0 the business was declared profitable and worth developing. The results of this study can see how much profit per product, see the price per product, so that it can be seen whether it is profitable or not.</em></p> Ingrid Kezia Tongkodu Jane Sulinda Tambas Mex Frans Lodwyk Sondakh Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 431 436 10.35791/agrsosek.v20i2.55357 Analisis Pendapatan Usahatani Cabai Rawit di Desa Raanan Baru Kecamatan Motoling Barat Kabupaten Minahasa Selatan https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/55401 <p><em>This research aims to analyze the income obtained from cayenne pepper farming activities in one planting season in Raanan Baru Village, West Motoling District, South Minahasa District. This research was conducted from July to September 2023. The data collection method used was primary and secondary data. Respondents in this study consisted of 10 people using purposive sampling. The data analysis used is quantitative descriptive analysis. The results of this research show that each farmer respondent has a different income. The average income earned by respondents from cayenne pepper farming in Raanan Baru Village, West Motoling Sub-District, South Minahasa District is IDR20,660,303 per planting season is obtained from the difference between the average revenue of IDR29,950,000 and the average total cost of IDR10,619,697.</em></p> Friska Kodongan Leonardus Ricky Rengkung Nordy Fritsgerald Lucky Waney Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 437 442 10.35791/agrsosek.v20i2.55401 Tingkat Kepuasan Konsumen Di Restoran Bakso Campur Surabaya Di Bahu Mall Kota Manado https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/55402 <p><em>This study aims to analyze the level of consumer satisfaction at Bakso Campur Surabaya in terms of product, price, promotion, location, and service. The study was conducted from August to October 2023. The selection of respondents was done by accident. The data used are primary data and secondary data. Primary data is obtained through direct observation in the field to make observations and conduct interviews with managers and consumers, as well as provide questionnaires to consumers to fill out. Secondary data were obtained from other information data related to this study. Secondary data obtained by researchers from internet sites, books, articles, research journals and various other documents related to research. The results showed that the results of the consumer satisfaction index of Bakso Campur Surabaya at Bahu Mall Manado City in terms of products, prices, locations, promotions and service quality were at 74.20%. This shows that overall the management of Bakso Campur Surabaya at Bahu Mall Manado City has achieved a level of consumer satisfaction although there are still several indicators that need attention.</em></p> Velicia Pingkan Budiman Noortje Marsellanie Benu Juliana Ruth Mandei Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 443 452 10.35791/agrsosek.v20i2.55402 Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Coffee Kangen Di Kota Bitung https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/55404 <p><em>This research aims to investigate the influence of price and service quality on customer satisfaction at Coffee Kangen in Bitung City, both partially and simultaneously. The study was conducted from August to October 2023. Respondents were selected through purposive sampling, specifically targeting individuals who had visited Coffee Kangen in Bitung City. The data utilized included both primary and secondary data. Primary data were collected through questionnaires distributed to visitors, employing the slovin method, resulting in a total of 35 respondents. Secondary data were obtained through observations and the profiling of Coffee Kangen. Data analysis techniques involved validity testing, reliability testing, normality testing, multicollinearity testing, heteroskedasticity testing, linearity testing, multiple linear regression, T-test, F-test, correlation coefficient testing, and determination coefficient testing. The statistical analysis was performed using SPSS version 26. The research findings revealed that, partially: 1) Price significantly influences customer satisfaction, and 2) Service quality significantly influences customer satisfaction. Furthermore, simultaneously: Price and service quality together significantly impact customer satisfaction.</em></p> Savira Salome Warouw Lyndon Reindhart Jacob Pangemanan Caroline Betsi Diana Pakasi Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 453 458 10.35791/agrsosek.v20i2.55404 Rantai Pasok Komoditas Pepaya California Di Desa Talawaan Kecamatan Talawaan Kabupaten Minahasa Utara https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/55405 <p><em>This research aims to determine the supply chain for California papaya commodities in Talawaan Village, Talawaan District, North Minahasa Regency. The research was carried out from June to December 2023. The data analysis method used in the research was descriptive analysis using tables and charts. The data used is primary data and secondary data. Primary data was obtained directly from respondents by conducting interviews using a questionnaire. Secondary data was obtained from the Talawaan Village Office, Central Statistics Agency, and other sources related to research. The research results show that the California papaya supply chain in Talawaan Village consists of farmers, collectors, wholesalers and retailers. The flow of California papaya products starts from farmers who produce California papaya, collecting traders buy from farmers then sell to wholesalers and then to supermarkets to sell according to demand, then sell to consumers and farmers sell to retailers then sell to consumers. The financial flow starts from supermarkets which buy from wholesalers, then wholesalers buy from the financial flow flows from downstream to upstream starting from consumers to supermarkets then to wholesalers and to collecting traders and finally to farmers, then from retailers to farmers or from consumers directly to farmers. The flow of information flows from two directions, first from upstream to downstream, farmers provide information regarding the availability of supplies to collecting traders and retailers, then collecting traders contact wholesalers. Second, from downstream to upstream, wholesalers and retailers as well as consumers are looking for information about supply availability.</em></p> Anjani Liho Caroline Betsi Diana Pakasi Paulus Adrian Pangemanan Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 459 466 10.35791/agrsosek.v20i2.55405 Analisis Kelayakan Usahatani Pepaya Di Desa Tatelu Rondor Kecamatan Dimembe https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/55407 <p><em>This research aims to determine and analyze the income and feasibility of papaya farming in Tatelu Rondor Village, Dimembe District, North Minahasa Regency. This research was carried out from June to August 2023. Sample selection in this study used purposive sampling method. The number of research respondents was 5 farmers. This research uses two types of data, namely primary and secondary data. The data analysis used is quantitative descriptive analysis using R/C Ratio analysis. The research results show that the revenue and cost ratio (R/C Ratio) of Bangkok papaya farming in Tatelu Rondor Village, Dimembe District is 1.86. The results of this analysis show that this farming is profitable and worth pursuing because the R/C Ratio value is &gt; 1. The income of farmer respondents from Bangkok papaya farming in Tatelu Rondor Village is IDR7,572,020 with an average income of&nbsp; IDR1,514,404.</em></p> Revall Willy Ignatius Tidajoh Celcius Talumingan Sherly Gladys Jocom Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 467 472 10.35791/agrsosek.v20i2.55407 Peranan Kelompok Tani Anugrah Satu Dalam Pengembangan Komoditi Kentang Di Desa Linelean Kecamatan Modoinding Kabupaten Minahasa Selatan https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/55408 <p><em>This study aims to describe the role of the "Anugrah Satu" farmer group in developing the potato commodity. This research was conducted in Linelean Village, Modoinding District, South Minahasa Regency, planned for 3 months, namely July to September 2023. The data collection method used primary and secondary data. Data collection in this study was carried out in 3 stages, namely observation, interviews and documentation. The population in this study were all members of the Anugrah Satu farmer group totaling 20 people. The sample was taken as a whole farmer group member or saturated sample. Data was measured with a Likert scale, then analyzed using the Role Level Index. The results showed that based on the results of the study it can be concluded that the level of role of the Anugrah Satu farmer group in the development of potato commodities in Linelean Village, Modoinding Subdistrict, South Minahasa Regency is classified in the Very Role category, with an index number of 85.91%. The Anugrah Satu farmer group can still increase its role in the development of potato commodities to a higher level at an index number of 90-95%.</em></p> Greity Fitria Tulong Oktavianus Porajouw Audrey Julia Maria Maweikere Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 473 478 10.35791/agrsosek.v20i2.55408 Analisis Nilai Tambah Pengolahan Dodol Salak Di Desa Bawoleu Kecamatan Tagulandang Utara Kabupaten Kepulauan Siau Tagulandang Biaro https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/55410 <p><em>This study aims to analysis the added value of salak dodol processing in Bawoleu Village, North Tagulandang District, Siau Tagulandang Biaro Islands Regency. This research was conducted from August to November 2023. This research uses primary data taken from salak dodol managers, by conducting surveys, interviews and documentation to respondents directly. Secondary data obtained from related agencies, such as the central statistics agency, literature books, literature journals from the internet and the agricultural extension office in bawoleu village, north tagulandang sub-district, siau tagulandang biaro island district. The results showed that salak dodol business is profitable and provides good added value. Salak dodol business in one production process obtained an added value of IDR 114,100/Kg of salak dodol and a profit of Rp94,100/Kg of salak dodol with a value-added ratio of 50.71% classified as high added value because it is above 40%. The largest profit was received by the business owner of 49.52%, then other input contributions of 39.94% and the smallest labor income of 10.52%.</em></p> Jesika Marsela Kadame Caroline Betsi Diana Pakasi Jean Fanny Junita Timban Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 479 484 10.35791/agrsosek.v20i2.55410 Analisis Keuntungan Usaha Keripik Pisang Goroho Marindi Kelurahan Karombasan Utara Kecamatan Wanea Kota Manado https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/55382 <p><em>The purpose of the study was to analyze the profit of goroho banana chips business “Marindi” in Karombasan Utara Village, Wanea District, Manado City. The research was conducted from February to March 2023. This research was conducted at the “Marindi” goroho banana chips business located in North Karombasan Village, Wanea District, Manado City. The data taken is primary data using direct interview techniques with business owners, based on questions (questionnaires) that have been prepared. The sampling method used in this research is a case study by determining the Goroho Banana Chips business in North Karombasan Village, Wanea District, Manado City. Data analysis carried out in this research is descriptive analysis method and presented in tabular form. Then measured using revenue analysis, profit, total costs incurred, and revenue cost (R/C). The results showed that the total revenue of the “Marindi” goroho banana chips business during January 2023 amounted to Rp13,140,000 / month with production costs / month of Rp6,062,765 overall the total profit earned by the “Marindi” business amounted to Rp7,077,235. The feasibility of the “Marindi” goroho banana chips business shows an R / C Ratio of 2.16 with an R / C value&gt; 1, so the business profit is feasible to run.</em></p> Nadila Jillf Worang Lyndon Reindhart Jacob Pangemanan Maya Hendrietta Montolalu Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 485 – 494 485 – 494 10.35791/agrsosek.v20i2.55382 Margin Pemasaran Komoditi Kentang Di Kecamatan Modoinding Kabupaten Minahasa Selatan https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/55461 <p><em>The objectives of this study were to map market actors, calculate marketing margins for potato crops, and describe the potato marketing channels in Modoinding Sub-district. The research took place in May 2023 and was conducted in Modoinding District, South Minahasa Regency. Data were collected through primary data by conducting interviews with owners or farmers who cultivate potato crops using a list of questions (questionnaires) that have been prepared. Secondary data were obtained through literature searches from literature, articles, journals, previous research and relevant data and reports from relevant agencies such as the Department of Agriculture, BPS and district, sub-district and village governments to support primary data. Samples were taken from 30 people in 10 villages using simple random sampling and for traders using snowball sampling. The data obtained were analyzed descriptively, and using tables, and described in the form of surveys obtained through direct interaction with research subjects or test subjects using questionnaire techniques. The marketing channels obtained can be described as a whole pattern and level of marketing channels. The results of this study show that the potato marketing margin of each institution in Modoinding sub-district is different between Manado, Bitung, and Kotamobagu channels. Farmer's share received by farmers in the Bitung channel is higher than farmer's share in the Manado and Kotamobagu channels, but farmers still get the same purchase price. Channel (farmer - intermediary - retailer - consumer). Farmers still get the same price and the costs of labor and transportation are borne by buyers, namely collectors and retailers.</em></p> Orsel Maukar Noortje Marselianie Benu Juliana Ruth Mandei Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 495 – 502 495 – 502 10.35791/agrsosek.v20i2.55461 Kondisi Sosial Dan Ekonomi Petani Cabai Rawit Di Desa Tombasian Atas Satu Kecamatan Kawangkoan Barat Kabupaten Minahasa https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54557 <p><em>The purpose of this study was to determine the social and economic conditions of cayenne pepper farmers in Tombasian Atas Satu Village, West Kawangkoan District, Minahasa Regency. This research was conducted for three months from July to September 2023, located in Tombasian Atas Satu Village, West Kawangkoan District, Minahasa Regency, North Sulawesi. The data collection method used in this research is primary data obtained directly through observations and interviews with cayenne pepper farmers in Tombasian Atas Village. Secondary data were obtained from literature related to the socio-economic conditions of cayenne pepper farmers or books, research journals, articles or data from local governments. The population in this study were all heads of families of cayenne pepper farmers in Tombasian Atas Satu Village, totaling 25 families. The data analysis method used in the research is descriptive analysis by processing data from the field into quantitative data in tabular form and then described so as to explain the social and economic conditions of farmers. The results showed that the social and economic conditions of cayenne pepper farmers in Tombasian Atas Satu Village were classified as good. The majority of farmers have higher education, farming knowledge gained from experience, and relatively few family dependents. The majority of farmers choose to seek treatment at the health center or doctor. The majority of farming experience is in the range of 0-5 years, the main source of capital comes from farmers themselves, the majority of farmers own their own land, and livelihood diversification helps reduce economic risk. Farmers' production and income ranged from 50-90 kg of cayenne pepper per month, with an income of IDR1.500.000 to IDR3.000.000.</em></p> Marthin Romulus Lumbantoruan Grace A.J. Rumagit Melissa L.G. Tarore Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 503 – 512 503 – 512 10.35791/agrsosek.v20i2.54557 Analisis Keuntungan Usaha Pembuatan Tahu Dan Tempe Pada UD. Pembawa Berkah Di Kota Tomohon Selatan https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/55462 <p><em>This study aims to analyze the profit of the tofu and tempeh making business obtained by UD. Pembawa Berkah. The research was conducted from October to December 2023. The research was conducted at the place of business of making tofu and tempeh UD. Pembawa Berkah in South Tomohon City. Data collection methods were carried out by interviewing, recording, and documentation. The data used in this study are primary data obtained directly using interview techniques with the owner of the tofu and tempeh making business. Sampling in this study was done intentionally (purposive sampling). Data analysis used in this study used quantitative analysis, namely, by calculating the difference between revenue and costs used. Data analysis was carried out using descriptive analysis method by presenting the result data in tabular form. The results showed the profit of tofu and tempeh making business at UD. Pembawa Berkah in South Tomohon City, for tofu amounting to IDR4,318,000 and for tempeh amounting to IDR9,181,000. R/C ratio for tofu and tempeh making business at UD. Pembawa Berkah in South Tomohon City, for tofu amounted to 1.25 and for tempeh amounted to 1.34. Based on these results, it shows that the R/C ratio value of the tofu and tempeh business is greater than 1, so that the tofu and tempeh business of UD. Pembawa Berkah in South Tomohon City is profitable and feasible to develop. </em></p> Brando Andri Mongan Leonardus Ricky Rengkung Esry Olly Harryani Laoh Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 513 – 524 513 – 524 Dampak Kegiatan Penambangan Emas Terhadap Aspek Sosial Dan Aspek Ekonomi Masyarakat Di Desa Tanoyan Selatan Kecamatan Lolayan Kabupaten Bolaang Mongondow https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/55463 <p><em>This research aims to determine the impact of gold mining activities on the social and economic aspects of the community in South Tanoyan Village. This research was conducted for 3 months starting from July to September 2023. The data used in this research is primary data. Primary data was obtained by direct interviews with sources. Sampling used the purposive sampling method. The criteria for the specified sample were the people of South Tanoyan Village who changed professions to become gold miners and carried out mining activities in the gold mining area, totaling 42 respondents. The research results show that gold mining activities have had a positive impact on the community's economy, as evidenced by increased income and ownership of adequate housing and transportation facilities. Gold mining activities also have a positive impact on increasing the workforce in South Tanoyan Village, where mining managed by the community requires quite a lot of workers to manage the mine. Apart from the positive impact of gold mining activities carried out by the community, it has a negative impact on the social community, this activity has a negative impact on agricultural land and the surrounding environment, the increase in illegal miners who carry out mining outside licensed areas and these activities result in accidents and fatalities, this occurs because of mining activities. Those managed by the community are still traditional.</em></p> Hendrawan Damolai Leonardus Ricky Rengkung Caroline Besty Diana Pakasi Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 525 – 536 525 – 536 Peran Modal Sosial Pada Industri Kacang Sangrai UD.Merpati Di Desa Tombasian Atas Kecamatan Kawangkoan Barat https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/55464 <p><em>The purpose of the study was to determine and describe the role of social capital (trust, social norms, social networks) in the roasted peanut industry UD.Merpati in Upper Tombasian Village, West Kawangkoan District. The research was conducted for 2 months, from October to November 2023. This research was conducted at UD.Merpati roasted peanut industry in Tombasian Atas Village, West Kawangkoan District, Minahasa Regency. The data used in this study are primary data obtained through observation activities at the research location and direct interviews using questionnaires that have been prepared. Secondary data were collected through written sources, mainly in the form of archives and including relevant books on opinions, theories, journals and other supporting books related to the research studied as reference material for research. The sampling method used is purposive sampling, deliberately determined in the roasted peanut industry with a total of 10 respondents, namely workers and owners of the UD.Merpati roasted peanut industry. The data analysis used in this research is descriptive data analysis using a Likert scale. The results showed that the role of social capital is quite good in the UD.Merpati roasted peanut industry in Tombasian Atas Village, West Kawangkoan District. The highest social capital is found in the social network indicator, followed by indicators of trust and social norms. The high level of social capital allows the UD.Merpati Roasted Peanut Industry to survive until now and bring good changes to the industry.</em></p> Dina Mirakel Rambitan Charles Reijaaldo Ngangi Paulus Adrian Pangemanan Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 537 – 546 537 – 546 Analisis Pendapatan Usahatani Padi Sawah Di Desa Popontolen Kecamatan Tumpaan Kabupaten Minahasa Selatan https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/55465 <p><em>The purpose of the study was to determine the amount of rice farming income in Popontolen Village, Tumpaan District, South Minahasa Regency. This research was conducted from May to December 2022. This research was conducted in Popontolen Village, Tumpaan District, South Minahasa Regency. The research used primary data obtained directly from the field through interviews using a questionnaire (list of questions) with respondents (rice farmers). Secondary data obtained from government agencies such as government agencies in the research location, Central Bureau of Statistics, Department of Agriculture and other related parties. Sampling method using simple random sampling method. Data were analyzed descriptively. The results showed that the total cost of production components of rice farming in Popontolen Village, Tumpaan Subdistrict was IDR11,104,666 per planting season. Net income on rice farming per Ha in Popontolen Village, Tumpaan Subdistrict per one planting season is IDR21,437,349. The amount of income received by farmers depends on the land area owned by farmers and the feasibility of rice farming in Popontolen Village, Tumpaan Subdistrict is feasible or profitable. This can be seen from the results of the R / C analysis which is 2.92 which means more than 1.</em></p> Jovanka Monalisa Angelina Smith Esry Olly Harryani Laoh Melissa Lady Gisela Tarore Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 547 – 554 547 – 554 Deskripsi Saluran Pemasaran Kubis Di Desa Linelean Kecamatan Modoinding Kabupaten Minahasa Selatan https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/55345 <p><em>The purpose of this study was to describe the cabbage marketing channel in Linelean Village, Modoinding District, South Minahasa Regency. Data collection was conducted for one month, namely in September 2023, carried out in Linelean Village, Modoinding Subdistrict, South Minahasa Regency and Bersehati Market, Manado City. Data were collected through primary data through the use of questionnaires with interview techniques to respondent farmers, intermediary traders. Secondary data were obtained from the Modoinding sub-district office, BPP office, Linelean village office, Modoinding sub-district. Determination of the research sample using purposive sampling method to determine the sample of farmers who produce cabbage crops in the period January to May 2023, which was obtained as many as 20 farmers, the sample number of traders collectors 2 people, and the sample number of retailers 9 people, and the use of snowball method (snowball sampling) which is determined based on the acquisition of information from the respondent cabbage vegetable farmers where to sell cabbage vegetable crops, and so on to the final consumer level. Data analysis of cabbage marketing channels from the farm level to the final producer using descriptive analysis, as well as the calculation of marketing margins, marketing costs, marketing profits, and farmer's share. The results showed that there were two marketing channels, namely marketing channel-1: farmers to retailers to consumers, and marketing channel-2: farmers to intermediary traders to retailers to consumers. The marketing margin received by each marketing channel, namely marketing channel-1 amounted to Rp1,000 and marketing channel-2 amounted to Rp2,000. Farmer's share is the share received by farmers from the price paid by consumers. Farmer's share of each marketing channel is marketing-1 at 80 percent and channel-2 at 67 percent.</em></p> Agnes Korompis Nordy Fritsgerald Lucky Waney Melissa Lady Gisela Tarore Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 555 – 562 555 – 562 10.35791/agrsosek.v20i2.55345 Membandingkan Nilai Tukar Petani Padi Dan Palawija Di Sulawesi Utara https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54927 <p><em>The purpose of this study was to compare farmers' exchange rate between rice and secondary crops in North Sulawesi Province. The research lasted for 3 months from September to November 2023, conducted at the BPS office of North Sulawesi Province. The data used in this research data is secondary data, namely data on the exchange rate of rice and food crop farmers obtained from other parties in the form of finished data in the form of publications in the form of monthly farmer exchange rate developments at the North Sulawesi Province level. The data used in this study is data in the form (time series) of the last 2 years from 2021 to 2022. The data was obtained from various sources, namely the Central Bureau of Statistics (BPS) and website sources related to the research. The variables measured in this study are the period in years of data on food crops, namely rice and secondary crops. Data analysis method of calculation formula of It and Ib, calculation of NTP, calculation of NTUP, T test analysis, and Trend analysis. The results showed that the farmer exchange rate on secondary crops was higher than the farmer exchange rate on rice, which meant that the purchasing power of farmers was higher.</em></p> Estheria Hutabarat Theodora Maulina Katiandagho Esry Olly Harryani Laoh Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 563 – 574 563 – 574 10.35791/agrsosek.v20i2.54927 Efisiensi Pemasaran Minyak Serai Wangi Sarimbata Di Desa Pinilh Kecamatan Dimembe Kabupaten Minahasa Utara https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/55915 <p><em>This study aims to determine the marketing channels and marketing margins of citronella oil and to determine the marketing efficiency of citronella oil in Pinilih Village, Dimembe District, North Minahasa Regency. This research was conducted from August to November 2023 at the Sarimbata citronella oil business in Pinilih Village, Dimembe District, North Minahasa Regency. The data used is primary data obtained directly from the business owner of Citronella Oil in the form of marketing channel data, product prices and marketing costs, while secondary data is obtained from information data related to this research in the form of supporting data, related literature studies either from research results or journals. Data analysis uses descriptive analysis to explain the real conditions of marketing including producers, and retail traders, institutions that contribute to marketing margin analysis activities. The results showed that the marketing channel for citronella oil follows 2 channels, namely: the first channel is Producers - Retailers - consumers, and the second channel is Producers - Collecting Traders - Retailers - Consumers. The amount of margin from channel 1 specifically for 30 cc packaging is IDR 5,000, while channel 2 specifically for 60 cc packaging is IDR 10,000 for collectors, and IDR 15,000 for retailers. The marketing efficiency of citronella oil in each marketing channel is included in the efficient category, because the EP value is &lt; 50%. In the first marketing channel the EP value is 0.33%, and in the second marketing channel the EP value is 1.07%.</em></p> Natasya Natalia Hatidja Agnes Estephina Loho Ellen Grace Tangkere Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 575 – 580 575 – 580 10.35791/agrsosek.v20i2.55915 Tingkat Kepuasan Konsumen Pada Bungkoez Cafe Kota Manado https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/55916 <p><em>This study aims to analyze the level of customer satisfaction at Bungkoez Cafe Manado City seen from the aspects of product, price, promotion, place and service. This research was conducted for 4 months, from October 2023 to February 2024, at Bungkoez Cafe Manado City. The data collection method was collected using primary data obtained through direct observation in the field, by conducting observations and interviews with cafe owners, employees and consumers, as well as giving questionnaires to consumers to fill out. Secondary data is obtained from internet sites, books, articles, research journals and various other documents related to the research. The sampling method for Bungkoez Cafe consumers used accidental sampling method, the number of samples obtained was 45 consumers based on a time limit of 5 days consisting of 3 working days and 2 holidays with respondents around 7-9 people per day. The analysis method used in this research is descriptive analysis, analyzing the answers obtained from the questionnaire, calculating the Likert Scale method, and analyzing the characteristics of each research variable using the index formula in each aspect of the marketing mix. The results showed that the results of the index number of customer satisfaction levels at Bungkoez Cafe Manado City in terms of product, price, location, promotion and service were at 80.86%, this shows that overall the manager of Bungkoez Cafe Manado City has reached the level of customer satisfaction even though there are still several indicators that need attention.</em></p> Gracilia Jane Damanik Noortje Marsellanie Benu Leonardus Ricky Rengkung Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 581 – 592 581 – 592 10.35791/agrsosek.v20i2.55916 Analisis Pendapatan Usahatani Tanaman Pala Di Kelurahan Kareko Kecamatan Lembeh Utara Kota Bitung Utara https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/55917 <p><em>This study aims to analyze the income of nutmeg farming in Kareko Village, North Lembeh District, Bitung City. This research lasted for 3 (three) months, namely May to July 2023 from the preparation stage, to the preparation of research results. The research was conducted in Kareko Village, North Lembeh District, Bitung City. The data collection method used was the survey method. Data were collected in the form of primary data and secondary data. Primary data were obtained from survey results and direct interviews with farmers based on question data that had been prepared and secondary data were obtained from relevant agencies related to this study. The sampling method used was purposive sampling, respondents were selected as many as 20 respondents. Data analysis used in this research is descriptive analysis using tables to know the amount of income earned by farmers. The results of research on nutmeg farming in Kareko Village, North Lembeh District, Bitung City can be concluded that the average revenue of IDR7,248,500 and production costs of IDR2,016,000 obtained an average income of IDR5,110,475, so the farming carried out provides income for farmers so it is feasible to develop.&nbsp; </em></p> Eldiana Prisilia Manope Gene Henfried Meyer Kapantow Maya Hendrietta Montolalu Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 593 – 598 593 – 598 10.35791/agrsosek.v20i2.55917 Analisis Nilai Tambah Biji Kopi Sangrai Pada Revaco Coffee Roastery Di Kelurahan Komo Kecamatan Wenang Kota Manado https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/55918 <p><em>This study aims to analyze the amount of added value from raw coffee beans to roasted coffee beans at Revaco Coffee Roastery business in Komo Village, Wenang District, Manado City. The research was conducted for two months from July to August 2023. The research was conducted at the roasted coffee bean business at Revaco Coffee Roastery in Komo Village, Wenang District, Manado City, North Sulawesi. The data collection method in this research is the case study method. The data used is roasted coffee bean production data which becomes raw coffee beans at the Revaco Coffee Roastery business produced August 13, 2023, which is obtained from the results of direct interviews with business owners and employees at the roasted coffee bean business at Revaco Coffee Roastery. Data analysis used in this study using product value added analysis. The results showed that the Revaco Coffee Roastery roasted coffee bean business found that the added value of processing 54 kilograms of raw coffee beans into roasted coffee beans was IDR 76,613.54 per kilogram.</em></p> Ersa Mamonto Nordy Fritsgerald Lucky Waney Jenny Baroleh Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 599 – 606 599 – 606 10.35791/agrsosek.v20i2.55918 Analisis Risiko Usahatani Wortel Di Kelurahan Rurukan Kecamatan Tomohon Timur Kota Tomohon https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/55626 <p><em>The purpose of the study was to analyze the priority risks in carrot farming in Rurukan Village, East Tomohon District, Tomohon City. This research was conducted for four months from October 2023 to January 2024, located in Rurukan Village, East Tomohon District, Tomohon City. The data collection method used in this study was the survey method. Data were obtained from direct interviews with carrot farmers, by asking questions in the form of a prepared questionnaire. Supported by data obtained from the Tomohon City Agriculture Office, Tomohon City Central Bureau of Statistics, and Rurukan Village Office. The sampling method used is purposive sampling method to farmers who grow carrots until the last planting season in 2023. The sample in this study were carrot farmers in Rurukan Village with a total of 10 respondents (farmers). The analysis used in this research is descriptive qualitative analysis. The data obtained were identified and then processed with FMEA (Failure Mode and Effect Analysis) analysis tools to assess the risks that could potentially arise. The results showed that the risk analysis of carrot farming in Rurukan Village, East Tomohon Subdistrict, Tomohon City showed that there were four potential failures that became risk priorities, namely the long dry season, pest attacks, high rainfall, price fluctuations. The results of the assessment based on FMEA (Failure Mode and Effect Analysis) analysis show that farmers are not maximizing their efforts in handling the risks that occur in carrot farming.</em></p> Chris Wilson Beslar Nordy Fritsgerald Lucky Waney Elsje Pauline Manginsela Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 607 – 618 607 – 618 10.35791/agrsosek.v20i2.55626 Analisis Keuntungan Pedagang Sayur Keliling Di Kelurahan Lawangirung Kecamatan Wenang Kota Manado https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/55815 <p><em>The purpose of this study was to determine how much profit mobile vegetable traders in Lawangirung Village, Wenang Subdistrict, Manado City in a week. The research was conducted from July to August 2023. This research took place in Lawangirung Village, Wenang Subdistrict, Manado City. The data used in this study, namely primary data obtained using interview techniques in the form of questions provided directly to mobile vegetable traders, and secondary data in the form of data collected from the internet such as data from the Central Statistics Agency, scientific journals, theses, and books. Sampling in this study was selected accidentally (accidental sampling) to 4 samples of itinerant vegetable traders in Lawangirung Village, Wenang Subdistrict, Manado City. The data obtained in this study were analyzed using descriptive analysis and presented in tabular form. Meanwhile, to determine the profit of itinerant vegetable traders who sell their merchandise, profit analysis is used. The results showed that the average profit of itinerant vegetable traders who traded in Lawangirung Village, Wenang Subdistrict, Manado City in a week was IDR862,704.</em></p> Ebenhaezer Pangkey Mex Frans Sondakh Jane Sullida Tambas Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 619 – 624 619 – 624 10.35791/agrsosek.v20i2.55815 Peran Modal Sosial Pada Kelompok Tani Tekad Bersama Di Desa Minanga Kecamatan Pusomaen Kabupaten Minahasa Tenggara https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/55830 <p><em>The purpose of this study was to analyze the role of social capital in the Tekad Bersama Farmer Group in Minanga Village, Posumaen District, Southeast Minahasa Regency. The research lasted for 2 months, from November to December 2022, conducted in Minanga Village, Posumaen Sub-district, Southeast Minahasa Regency. The data used in this research is primary data conducted by direct interviews to rice paddy farmers, while secondary data is obtained from the internet, books, journals and from the Minanga Village Office and reports that have a close relationship with the research. The sampling method in this study uses a purposive sampling method to one Tekat Bersama Farmer Group that has cultivated rice paddy plants, with a total of 16 respondents who cultivate rice paddy plants, landowners who are around the research location. The analysis used in this research is the Likert scaling analysis method, analyzing the role of social capital in farmer groups. The results showed that the role of social capital in the Tekad Bersama Farmer Group in Minanga Village in the role of trust got a score of 351 with a percentage value of 87.75%, in the role of the network got a score of 350 with a percentage value of 87.5%, and in the role of norms got a score of 333 with a percentage value of 83.25%, so that the overall score obtained from 16 respondents of farmer group members was 1,034 with a percentage of 86.16% which was classified as very instrumental.</em></p> Anisa Nabu Sherly Gladys Jocom Martha Marejke Sendow Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 625 – 636 625 – 636 10.35791/agrsosek.v20i2.55830 Peran Kelompok Tani Turi Mania Dalam Usahatani Padi Sawah Di Desa Bunia Kecamatan Bintauna Kabupaten Bolaang Mongondow Utara https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57020 <p><em>This study aims to describe the role of the Turi Mania Farmers' Group in rice farming in Bunia Village, Bintauna Sub-district, Bolaang Mongondow Utara Regency. The research was conducted over a period of 3 months from September to November 2023, based in Bunia Village, Bintauna Sub-district, Bolaang Mongondow Utara Regency. The data for this study were collected through primary data obtained from direct interviews with members of the Turi Mania Farmers' Group about their roles in rice farming, using a prepared questionnaire. Secondary data were obtained from the Bunia Village government office and from online sources such as journals and research theses. The sampling method used was a census method, involving all members of the Turi Mania Farmers' Group in Bunia, from the management to the members, totaling 14 respondents. Data analysis was conducted using a qualitative descriptive approach, presented in the form of tables. The data obtained were analyzed using a Likert scale. This analysis explains the role of the Turi Mania Farmers' Group based on learning classes, cooperation platforms, and production units. The results show that the role of the Turi Mania Farmers' Group in Bunia Village, Bintauna Sub-district, Bolaang Mongondow Utara Regency in rice farming is categorized as a learning class with a total score of 121 and a role index of 95.74%, fairly significant as a cooperation platform with a total score of 82 and a role index of 67.74%, and significant as a production unit with a total score of 113 and a role index of 89.68%.</em></p> Christelina Tirta Mulia Kantohe Elsje Pauline Manginsela Ellen Grace Tangkere Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 637 – 646 637 – 646 10.35791/agrsosek.v20i2.57020 Pengaruh Konsentrasi Biourine Untuk Meningkatkan Pertumbuhan Tanaman Kedelai (Glycine max (L.) Merill) https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57063 <p><em>The purpose of the research was to study the effect of biourine on soybean plant growth, and to obtain the concentration of biourine that can increase soybean growth. To achieve the objectives, the research was designed using a completely randomized design.&nbsp; The treatments consisted of, A = No Biourine, B = 100 ml biourine/1 liter of water, C = 200 ml biourine/1 liter of water.&nbsp; Each treatment was repeated four times resulting in 12 experimental pots. The parameters observed were the number of leaves and the number of soybean branches.&nbsp; Data were analyzed using analysis of variance and 5% BNT test. The results showed that the application of biourine increased the growth of soybean plants as indicated by plant height and the number of leaves with three branches. The concentration of 100 ml biourine/1 liter of water increased the growth of soybean plants.</em></p> Saartje Sompotan Antje Grace Tulungen Stella M. T. Tulung Pemmy Tumewu Maria G. Polii Beatrix Doodoh Jeane S. M. Raintung Tilda Titah Jelie V. Porong Stanley A. F. Walingkas Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 647 – 652 647 – 652 10.35791/agrsosek.v20i2.57063 Karakteristik Perempuan Pedagang Buah di Pasar Tradisional Bahu Kecamatan Malalayang Kota Manado https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57223 <p><em>This study aims to determine and analyze the characteristics of women fruit traders in Traditional Market Bahu, Malalayang District, Manado City, North Sulawesi. The research used descriptive analysis method with more descriptions from the results of interviews and documentation. The data that has been collected is described and studied qualitatively and described in tabular form and explained descriptively. The results stated that female fruit traders in Bahu Traditional Market have age characteristics with a range of 18 years to more than 50 years, most respondents have a high school education level and most have a number of dependents of 1 person to 4 people, most have been trading for 6 years to 10 years, all fruit traders are married, have the right to ownership of the stall, with trading activities lasting 13 hours, traders sell several types of fruit such as mangosteen, banana, papaya, langsa, and the capital spent ranges from IDR1,000,000 to more than IDR6,000,000 and the respondent with the smallest profit was IDR1,190,000 and the largest was IDR6,842,000.</em></p> Piko Wandik Elsje Pauline Manginsela Audrey Julia Maria Maweikere Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 653 – 660 653 – 660 10.35791/agrsosek.v20i2.57223 Patogenisitas Jamur Entomopatogen Metarhizium Anisopliae Metch. Terhadap Larva Spodoptera Litura F. Pada Tanaman Kubis (Brassicae Oleracea L.) Di Laboratorium https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57233 <p><em>This study aims to analyze the pathogenicity of the entomopathogenic fungus M. anisopliae in infecting S. litura. The research was conducted over a period of 3 months, from February to May 2024. It took place at the Kalasey Biological Agents Laboratory, Balai Perlindungan dan Pengujian Mutu Tanaman Pangan dan Hortikultura (BPPMTPH) in North Sulawesi Province. The study employed a Completely Randomized Design (CRD) with 4 treatments, each replicated 4 times. The number of samples per replication was 20 larvae, resulting in a total of 80 larvae per treatment. Data were analyzed using probit analysis and ANOVA followed by Least Significance Different (LSD) test at a 5% significance level. The results indicated that the pathogenicity of the entomopathogenic fungus M. anisopliae could infect S. litura larvae as early as one day after application. The concentration of 10<sup>8</sup> conidia/ml was highly effective, achieving 100% mortality within 6 days of application. The fastest LT<sub>50</sub> value was observed at the concentration of 10<sup>8</sup> conidia/ml, which required only 2.8 days, while the LC<sub>50</sub> value was found at a concentration of 10<sup>7.6</sup> conidia/ml.</em></p> Tirsa Salasa Dantje Tarore Jimmy Rimbing Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 661 – 668 661 – 668 10.35791/agrsosek.v20i2.57233 Pengaruh Jenis Dan Konsentrasi Auksin Terhadap Pertumbuhan Dan Perkembangan Tanaman Anggrek Dendrobium mirbelianum Secara In Vitro https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57367 <p><em>This study aims to determine the effect of auxin type and concentration on the growth and development of orchid plants. The research was conducted at the Tissue Culture Biotechnology Laboratory, Faculty of Agriculture, Sam Ratulangi University Manado, and was carried out over 2 months from July to August 2023. This study used a factorial experiment in a Completely Randomized Design (CRD) with 5 replications consisting of two factors. The first factor is the type of auxin: IAA (A1), NAA (A2), and IBA (A3), and the second factor is the concentration of each auxin: 1 ml/l (K1), 2 ml/l (K2), and 3 ml/l (K3). The data were analyzed using analysis of variance, and if the results were significant, a 5% Least Significant Difference (LSD) test was conducted. The results showed that there was an interaction between the type and concentration of auxin on variables such as the number of roots, root length, root emergence time, number of leaves, number of shoots, and shoot height. Similarly, there was an effect of auxin concentration on each type of auxin, but there was a significant effect of individual auxin types (IAA, NAA, and IBA) on the root formation of Dendrobium mirbelianum orchids, affecting variables such as the number of roots, root length, root emergence time, number of leaves, number of shoots, and shoot height.</em></p> Justio P.D. Galensong Wenny Tilaar Johannes E.X. Rogi Edy F. Lengkong Stanley A.F. Walingkas Annatje E.B. Inkiriwang Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 669 – 676 669 – 676 10.35791/agrsosek.v20i2.57367 Kekuatan Modal Sosial Pada Kelompok Tani Jagung Di Desa Suwaan Kecamatan Kalawat Kabupaten Minahasa Utara https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57494 <p><em>This research aims to describe the social capital strengths of the Anugrah Corn Farmer Group in Suwaan Village, Kalawat District, North Minahasa Regency. The study took place over 3 months from August to October 2023. It was conducted within the corn farmer group in Suwaan Village, Kalawat District, North Minahasa Regency. Data for this research were collected using primary sources through direct interviews with village elders/secretaries and community members of the farmer group, supported by observations and questionnaires as data collection tools. Secondary data were obtained from relevant agencies such as the village office and the internet to supplement primary data. Purposive sampling was employed to select participants, specifically the Anugrah Corn Farmer Group in Suwaan Village, totaling 11 farmers. Data analysis utilized descriptive analysis with Likert scale measurements using tables and figures. The research findings indicate that social capital played a significant role: the total trust dimension score was 171, categorized as very high; the total norm dimension score was 153, also categorized as very high; and the network dimension yielded an overall score of 492 from 11 respondents of the Anugrah Corn Farmer Group, representing 93.18%, categorized as very high.</em></p> Kezia Aglien Mega Tirayoh Martha Marejke Sendow Leonardus Ricky Rengkung Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 677 – 684 677 – 684 10.35791/agrsosek.v20i2.57494 Margin Pemasaran Produk Captikus Di Desa Wuwuk Kecamatan TareranKabupaten Minahasa Selatan https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57495 <p><em>The purpose of this study is to analyze and determine the amount of marketing margin for each marketing channel of captikus in Wuwuk Village, Tareran District. The research was conducted over three months from June to August 2023, in Wuwuk Village, Tareran District. The study used two types of data: primary data obtained through direct interviews with respondents using a structured questionnaire, and secondary data obtained from the internet, including journals, theses, and other relevant information related to the research. The sampling technique employed was purposive sampling, a method of selecting samples based on specific considerations. A total of 18 captikus farmers and 1 collector trader were sampled. The data analysis included marketing margin, marketing costs, marketing profit, and farmer share. The results show that in captikus marketing in Wuwuk Village, Tareran District, there are two types of marketing channels: Channel I, which involves sales from farmers to consumers with a marketing margin cost of Rp0, and Channel II, which involves sales from farmers to collectors and then to consumers, with a marketing margin cost of IDR3,549.</em></p> Frityliya Syutrisje Lintong Caroline Betsi Diana Pakasi Jean Fanny Junita Timban Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 685 – 692 685 – 692 10.35791/agrsosek.v20i2.57495 Strategi Pemasaran Dodol Salak UD Mandiri Di Desa Pangu Satu Kecamatan Ratahan Timur Kabupaten Minahasa Tenggara https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57496 <p><em>This study aims to identify the marketing strategy of salak dodol UD MANDIRI in Pangu Satu Village, Ratahan Timur Subdistrict. This research was conducted for 2 months from September to October 2023, starting from the preparation period until the preparation of the report. This research was conducted in Pangu Satu Village, East Ratahan District, Southeast Minahasa Regency. The data used in this study are primary data taken directly from the UD MANDIRI salak dodol production site obtained through interview activities using tools in the form of questionnaires, and observation activities. While secondary data is obtained through literature or references related to the research. The sampling method in this study is based on anyone who is encountered by chance (accidental sampling), and is willing to become a respondent then used as a sample. Sampling was carried out for 2 weeks using 15 respondents. The data analysis used in this study is descriptive analysis using a Likert scale. The results showed that the respondents' assessment of the product aspect was 96.29 percent with a good category, the price aspect was 89.33 percent with a good category, the place aspect was 65.1 percent with a fairly good category, the promotion aspect was 49.62 percent with a poor category, and the service aspect was 86.6 percent with a fairly good category. Based on the results and discussions that have been carried out, it can be concluded that UD MANDIRI's salak dodol marketing strategy using 4P 1S is in the good enough category.</em></p> Sola Gratsia Gabriela Waas Juliana Ruth Mandei Olly Esry Harryani Laoh Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 693 – 702 693 – 702 10.35791/agrsosek.v20i2.57496 Rantai Pasok Kopra Di Desa Cio Gerong Kecamatan Morotai Selatan Barat Kabupaten Pulau Morotai https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57497 <p><em>The purpose of this study was to analyze and describe the copra supply chain in Cio Gerong Village, South West Morotai District, Morotai Island Regency. The research was conducted for 3 months, from August to November 2023. The research was conducted in Cio Gerong Village, South West Morotai District, Morotai Island Regency. This research uses primary data taken by conducting surveys, interviews, questionnaires, and documentation to respondents directly. The secondary data were taken through relevant agencies, such as the Central Bureau of Statistics, literature books, literature, journals from the internet. Sampling of farmers was done purposively (purposive sampling), the number of samples selected was 10 samples from 50 copra farmers, while the sample for copra traders was 5 people from 10 copra collectors. The data analysis used is descriptive method to identify product flow, financial flow and information flow. The results showed that the supply chain in Cio Gerong Village, West South Morotai Subdistrict, Morotai Island Regency, based on the flow of products from upstream to downstream starting from copra farmers, small collectors, and large copra collectors. The financial flow from downstream to upstream starts from large collecting traders buying copra from small collecting traders with a cash payment system and small collecting traders buying copra from farmers with a cash payment system. The flow of information flows from two directions, namely the first direction of large collectors to small collectors then to farmers, the second direction is farmers to small collectors then to large collectors.</em></p> Vidya Boky Caroline Betsi Diana Pakasi Jane Sulinda Tambas Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 703 – 710 703 – 710 10.35791/agrsosek.v20i2.57497 Analisis Keuntungan Usaha Rumah Makan “Tinutuan Marlan” Di Keluarahan Bahu Kecamatan Malalayang Kota Manado https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57498 <p><em>This study aims to analyze the profitability of “Tinutuan Marlan” Restaurant in Bahu, Malalayang District, Manado City. The research was conducted over a period of 3 (three) months from September to November 2023 at “Tinutuan Marlan” Restaurant in Bahu, Malalayang District, Manado City. Primary data for this study were obtained through direct interviews with the owner of “Tinutuan Marlan” Restaurant, using a questionnaire as a data collection tool. Secondary data included business records from “Tinutuan Marlan” Restaurant and internet sources such as journals. The collected data were analyzed descriptively and presented in tabular form. Data analysis in this study included production cost analysis, revenue analysis, and profit analysis. The results of the study indicate that “Tinutuan Marlan” Restaurant in Bahu, Malalayang District, Manado City is profitable. The total weekly revenue received is IDR6,126,000, total weekly expenses are IDR3,428,250, resulting in a weekly profit of IDR2,697,750. For daily calculations over 6 days a week, the restaurant receives IDR1,021,000 per day in revenue, incurs IDR571,375 in daily expenses, and achieves a daily profit of IDR449,625.</em></p> Depius Wenda Sherly Gladys Jocom Rine Kaunang Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 711 – 716 711 – 716 10.35791/agrsosek.v20i2.57498 Kesempatan Usaha Dan Pendapatan Penduduk Kawasan Danau Bulilin Desa Betelen Satu Kecamatan Tombatu Kabupaten Minahasa Tenggara https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57499 <p><em>This study aims to identify business activities and calculate the income of people who do business in the Lake Bulilin area. The research took place from October to November 2023, carried out at Lake Bulilin which is located in Betelen Satu Village, Tombatu District, Southeast Minahasa Regency. The method used in this research is a survey method to research samples using observation and interview data collection techniques. The sampling method uses a method that is sampling using certain considerations in accordance with the desired criteria (purposive sampling). The population studied in this research is 19 residents who are trying in the Lake Bulilin area in Betelen Satu Village, Tombatu District. The data analysis method used in this research is quantitative descriptive analysis. The results showed that in the Bulilin Lake Area, Betelen Satu Village, Tombatu District, Southeast Minahasa Regency, 6 types of business activities were identified that were carried out by local residents, namely fish farmers, fish catchers, restaurants, grocery stalls, motorcycle taxi drivers and rat stamp entrepreneurs. The average income earned by residents engaged in various types of businesses ranges from IDR126,000 to IDR25,370,559, depending on the type of business conducted.</em></p> Kristina Mailakay Nordy Fritsegerald Lucky Waney Ellen Grace Tangkere Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 717 – 726 717 – 726 10.35791/agrsosek.v20i2.57499 Analisis Preferensi Konsumen Kedai Ruang Coffe Di Mogolaing Kecamatan Kotamobagu Barat Kota Kotamobagu Sulawesi Utara https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57500 <p><em>The study aims to analyze consumer preferences for Kedai Ruang Coffee located in Mogolaing, Kotamobagu Barat District, Kotamobagu City, North Sulawesi. This research was conducted from July to December 2023 at the Kedai Ruang Coffee location in Mogolaing, Kotamobagu Barat District, Kotamobagu City. The study employed data collection methods including the distribution of questionnaires, interviews, and literature review. The sampling technique used was non-probability sampling, specifically accidental sampling, with a total of 40 respondents, averaging 10 respondents per day. The data were analyzed qualitatively and described descriptively, while quantitative analysis was performed using Likert scales to determine consumer preferences through Important Performance Analysis. Data processing was done using Microsoft Excel 2007 software. The results indicate that consumer preferences for Kedai Ruang Coffee are categorized into 13 attributes divided into 4 quadrants. Attributes in quadrant I which are the top priority, namely the attribute of hospitality to customers. Attributes in quadrant II that are included in maintaining achievement, namely politeness to customers, ease of communication, cleanliness and tidiness of the place, attractive place decoration and available equipment facilities. Quadrant III attributes that include low priority, namely timeliness in serving consumers, employee skills and abilities, speed of the serving process, employee alertness when customers visit, readiness and willingness to serve customers and ease in responding to requests. Attributes in quadrant IV that are considered excessive, namely the neatness attribute of the waiter's appearance.</em></p> Viva Crisdaya Gobel Audrey Julia Maria Maweikere Leonardus Ricky Rengkung Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 727 – 738 727 – 738 10.35791/agrsosek.v20i2.57500 Analisis Nilai Tambah Dan Keuntungan Pengolahan Ekoenzim Menjadi Sabun Di Desa Kawatak Kecamatan Langowan Selatan Kabupaten Minahasa https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57501 <p><em>This research aims to determine the added value and profitability of ecoenzymes when used to make dish soap and bath soap. The study was conducted over a period of three months, from January to March 2024, covering everything from preparation to the writing of the research report. The research took place at the DSY Monastery in Kawatak Village, Langowan Selatan District, Minahasa Regency. Data were collected through primary sources, including observations, interviews, and documentation related to the soap-making process, costs incurred, product pricing, and raw materials used. Secondary data were obtained from supporting sources, including information about waste products and relevant institutions providing necessary data. The data analysis involved identifying issues using value-added analysis. The results indicate that the production of dish soap yields an added value of IDR10,116 per production cycle, while bath soap production yields an added value of IDR79,539 per cycle. The profit margin for dish soap production is 6.316%, whereas for bath soap production, it is 73.20%. The highest profit margin is achieved in bath soap production at 73.20%.</em></p> Erinda Ully Artha Siburian Agnes Estephina Loho Caroline Besty Diana Pakasi Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 739 – 746 739 – 746 10.35791/agrsosek.v20i2.57501 Analisis Tingkat Kepuasan Pengunjung Taman Wisata Alam Batu Angus Kota Bitung https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57502 <p><em>This research aims to analyze the level of satisfaction of visitors to the Batu Angus Nature Tourism Park, Bitung City. This research was carried out from March to May 2024. The data collection method used a sample survey method. Data collection techniques involve conducting direct interviews with visitors, and managers use questionnaires as a tool in data collection. The questionnaire contains several questions related to relevant research. The sampling method was by chance (accidental sampling) on ​​91 visitors to the Batu Angus Nature Tourism Park. The analytical method used was Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The results of the research show that the satisfaction level of visitors to the Batu Angus Nature Tourism Park, Bitung City, is 84.01 percent, which is included in the very satisfied category. There are several indicators that need to be improved, namely: environmental cleanliness, roads to tourist locations, suitability of food prices, availability of public toilets, availability of public transportation to tourist locations and distance to tourist locations from the city center.</em></p> Yuliana Thalia Dien Gene Henfried Meyer Kapantow Grace Adonia Josefina Rumagit Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 747 – 756 747 – 756 10.35791/agrsosek.v20i2.57502 Pengaruh Media Audio Visual Terhadap Pengetahuan Dan Keterampilan Petani Di Desa Tincep Kecamatan Sonder Kabupaten Minahasa https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57446 <p><em>This research aims to analyze farmers' knowledge and skills in using audiovisual media technology. The study was conducted in Tincep Village, Sonder District, Minahasa Regency, North Sulawesi. The research period was from April to May 2024, encompassing preparation through to the completion of the research report. Data collection methods involved primary data obtained through surveys, interviews, and questionnaires distributed to respondents. Secondary data was collected from journals, theses, and relevant research. The sampling method used was purposive sampling, with a total of 43 respondents selected based on specific criteria using Slovin's formula. The analysis was performed using multiple linear regression with the help of IBM SPSS 26 software. The results indicate that the use of audiovisual media has an impact on farmers' knowledge and skills. The F-test significance value is 0.035, which means the independent variables have a simultaneous effect on the dependent variable. Farmers use audiovisual media to learn agricultural information with the help of applications such as YouTube, Facebook, Google, TikTok, and Instagram, with content including educational materials, tutorials, and promotions.</em></p> Miracle Deyf Walukow Paulus Adrian Pangemanan Ellen Grace Tangkere Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 757 – 766 757 – 766 10.35791/agrsosek.v20i2.57446 Pendekatan Travel Cost Method (TCM) Dalam Pengukuran Nilai Ekonomi Kawasan Agrowisata Tuur Ma’asering Di Desa Kumelembuai Kecamatan Tomohon Timur Kota Tomohon https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57527 <p><em>This study aims to estimate the economic value of Agrowisata Tuur Ma’asering using the Travel Cost Method (TCM) approach and to analyze the factors affecting the demand for visits to Agrowisata Tuur Ma’asering. The research was conducted over 3 months, from February to May 2024. Data collection was performed using a survey method, gathering both primary and secondary data. Sampling was done using accidental sampling techniques, with the sample size determined by a linear time function formula, resulting in 58 respondents. The research method employed is quantitative, utilizing the travel cost method (TCM) and multiple linear regression analysis. The results indicate that the economic value of Agrowisata Tuur Ma’asering, calculated using the Travel Cost Method (TCM), is IDR2,027,876,535. This value is derived from the consumer surplus per individual per month of IDR345,759, multiplied by the number of visitors in April 2024, which is 5,865 visitors. Factors influencing the demand for visits to Agrowisata Tuur Ma’asering include travel costs, income, education level, and group size. Factors that do not have a significant impact are travel distance and age.</em></p> Mona Cintya Arie Juliana Ruth Mandei Nordy Fritsgerald Lucky Waney Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 767 – 776 767 – 776 10.35791/agrsosek.v20i2.57527 Farmer Regeneration Through Family Farming Succession In Indonesia: Driving Factors, Challenges, And Strategies https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57525 <p>This study aims to analyze and provide a descriptive overview of the farmer regeneration process through family farming succession. This study employed a systematic literature review following the PRISMA guidelines. The literature used in this study comprised scientific articles published in journals between 2015 and 2024. These articles were retrieved from Google Scholar and ProQuest databases using the keywords “farmer regeneration,” “farm succession,” “family farming,” and “farmer households” in both English and Indonesian. A total of 1284 publications were identified through keyword searches and 13 articles were included in the review. The results of the literature review shows that farm succession within farming families is influenced by various driving factors and challenges. To address these challenges, effective succession strategies include family socialization, mentoring programs, vocational education, youth entrepreneurship programs, and extension and training activities. Increasing the role of farmer groups in sharing information and experiences is also essential to support the sustainability of farming. Given the urgency and limited research on farm succession within farming families, further research is needed, especially studies that specifically identify strategies to enhance farm succession within farming families. Additionally, comparative studies between farm succession in different regions or countries could be conducted to understand the differences in driving factors and challenges. This could include comparisons between areas with high and low urbanization levels, as well as between different regions in Indonesia with varying cultural, social, and economic backgrounds.</p> Aimar Ridel Saviola Timban Ignacia Mariana Mawuntu Angelica Paendong Ester Maria Grace Pua Muh Tri Alqadri Ramadhan Fauzi Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 777 – 788 777 – 788 10.35791/agrsosek.v20i2.57525 Analisis Keuntungan Usaha Minuman Herbal Eufrain Pada UD Makaaruien Di Kecamatan Malalayang Kota Manado https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57647 <p><em>The aim of this research is to determine the extent of profit received by the company from the sales of the Eufraino product at UD Makaaruien in Manado City within one production month. This research was conducted over two months, from June to July 2023, at UD Makaaruien in Malalayang District, Manado City. The research method used is a case study at UD Makaaruien in Manado City. Data collection was performed using primary data obtained directly through interviews with the owner of UD Makaaruien using a prepared questionnaire. The data collected in this study were analyzed using profit analysis, which involves calculating the difference between revenue and costs incurred. The collected data are presented in table form and explained descriptively. The results show that the Eufraino product business at UD Makaaruien in Malalayang District, Manado City, is profitable. UD Makaaruien incurred an average cost of IDR3,129,829 per production month, with an average revenue of IDR5,129,000 per production month, resulting in an average profit of IDR1,999,171.</em></p> Mario Aditya Fernanda Kalvari Lamunde Sherly G. Jocom Barce A.F. Wariki Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 789 – 796 789 – 796 10.35791/agrsosek.v20i2.57647 Strategi Pemasaran Usaha Kedai Kopi Cousin Coffee di Kelurahan Walian Kecamatan Tomohon Selatan Kota Tomohon https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57864 <p><em>This study aims to determine the internal and external factors and marketing strategies of the Cousin Coffee shop business in Walian Village, Tomohon Selatan District, Tomohon City. Determination of informants in this coffee shop is using purposive sampling technique. Informants in this study were coffee shop owners, employees and customers. The data collected are primary data and secondary data using SWOT analysis. The results of this study indicate that Cousin Coffee coffee shop has internal strategic factors, namely strengths including strategic location, spacious place, there are many varied menu choices, and raw materials such as quality coffee. Weaknesses, namely social media related to promotional activities that have not been maximized, (private rooms) that are not yet available, lack of facilities such as wifi and other supporting facilities, and parking lots that are less spacious. And external strategic factors, namely opportunities including many residents around, building relationships with customers, attracting consumers with special offers, many relationships with people, and safe environmental conditions. Threats are the number of competitors, prices from competitors, unsatisfied consumer demand, the emergence of new coffee shops and offering promos and a better atmosphere, and unstable prices for basic commodities. The matrix of internal and external strategic factors shows a total value of 3.10 and 2.76, respectively. With the total value of the internal and external strategic factor matrix, it shows that this coffee shop is in quadrant 1, namely an aggressive strategy.</em></p> Christian Efata Ering Mex Frans Lodwyk Sondakh Esry Olly Harryani Laoh Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 797 808 10.35791/agrsosek.v20i2.57864 Analisis Nilai Tambah Jahe Pada UMKM Eufraino UD Makaaruien Di Kota Manado https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57865 <p><em>This study aims to analyze the added value of ginger in herbal drinks Eufraino UD Makaaruien in Manado City. This research was conducted from September to October 2023. The data used were primary data and secondary data. Primary data was obtained by direct inter-view with the owner of UD Makaaruien and employees (labor) as well as direct observation at the research site. Secondary data is obtained from various literature related to this research. The data taken in this study is data in August 2023. The results showed that the added value of ginger in Eufraino herbal drinks UD Makaaruien in August 2023 for red ginger instant juice prod-ucts with 15 kg of ginger amounted to Rp 928,477 or Rp 61,898.5 per kg or 618.985%. Then for mangosteen 3 in 1 products with (2 kg of ginger, 3 kg of mangosteen and 2 kg of temulawak) amounting to IDR 483,727 or for 1 kg of ginger can provide added value of IDR 59,467.5 or 594.675%.</em></p> Angly Mariani Ponto Grace Adonia Josephine Rumagit Jean Fanny Junita Timban Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 809 816 10.35791/agrsosek.v20i2.57865 Bauran Pemasaran Mako Cake And Bakery Di Mega Mall Manado https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57867 <p><em>This study aims to describe the marketing mix at Mako Cake and Bakery Mega Mall Manado outlet. This research was carried out at Maco Cake And Bakery in Mega Mall Manado, and the research time is 2 (two) months, the data used in this research is primary and secondary data, the sampling method uses the Qualitative Descriptive Method. Based on the results of interviews conducted, this research shows that the location/distribution channel strategy in this marketing mix is very profitable for the Mako Cake and Bakery Outlet in Mega Mall Manado, the reason is because it is located near the entrance which is easy to find, and also the ease of transportation to reach the location which is in the city center. The marketing mix results for product, price, place and promotion have been carried out well. In terms of products, it is in accordance with the motto of Mako cake and bakery, namely High-quality, refined, and delicious bread and pastries or high- quality, smooth and delicious bread and pastries.</em></p> Vega Savra Losung Rine Kaunang Maya Hendrietta Montolalu Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 817 822 10.35791/agrsosek.v20i2.57867 Analisis Keuntungan Usaha Keripik Pisang Goroho Manalagi Di Kelurahan Dendengan Dalam Kecamatan Paal Dua Kota Manado https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57869 <p><em>This study aims to analyze the profits of the Goroho Manalagi Banana Chips business in Dendengan Dalam Village, Paal Dua District, Manado City. This research was carried out from June 2023 to August 2023. The data used in this study are primary data and secondary data. Primary data was obtained from interviews and observations as well as documentation with business owners, while secondary data was obtained from literature studies in the form of literature, written sources or documents that have relevance to this research. The data analysis used is Total Revenue, Total Cost and Profit. The results of the study show that, the analysis of the profits of the Goroho Manalagi banana chips business for 5 days of production can be concluded that the cost of banana chip production is IDR 3.459.683,04 and the revenue is IDR 4,277,000.00 so that the profit obtained in one week is IDR 817.316,96.</em></p> Revina Gita Pelealu Rine Kaunang Barce Andries Feriano Wariki Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 823 828 10.35791/agrsosek.v20i2.57869 Analisis Pendapatan Usahatani Padi Sawah Di Desa Biontong Kecamatan Bolangitang Timur Kabupaten Bolaang Mongondow Utara https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57894 <p><em>The purpose of this study was to determine how much income is obtained by wet-rice farmers in Biontong 1 Village, East Bolangitang District, North Bolaang Mongondow Regency. The analysis method used is profit analysis which calculates the difference between revenue and total costs incurred. The results of this study reveal that farming activities generate significant profits and are feasible to cultivate. The relatively high amount of income per hectare gives a positive indication of the profitability of the farm. Therefore, it can be concluded that paddy rice farming in Biontong Village, Bolangitang Timur Sub-district has good potential in providing economic benefits to farmers, and the sustainability of this activity can be considered.</em></p> Cheriyl Kantohe Mex Frans Lodwyk Sondakh Noortje Marsellanie Benu Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 829 838 10.35791/agrsosek.v20i2.57894 Evaluasi Penyaluran Pupuk Bersubsidi Di Kelurahan Ranowangko Kecamatan Tondano Timur Kabupaten Minahasa https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57896 <p><em>This research aims to analyze the effectiveness and evaluate the distribution of subsidized fertilizer in Ranowangko Village, East Tondano District, Minahasa Regency based on the "6 Right" principles, namely right quantity, right place, right type, right price, right quality and right time. This research will last for 3 months, namely April-June 2024. Primary data was obtained through data collection using the sample survey method and secondary data was obtained from related agencies. The sampling method uses a purposive sampling technique by determining the number of samples using the Slovin Formula. The data analysis method used to measure effectiveness uses the Guttman scale and evaluation uses descriptive data analysis techniques. The research results show that the right place, right type and right quality indicators are categorized as very effective. Furthermore, the indicators for the right amount and time are categorized as quite effective. Then the exact price indicator is categorized as ineffective.</em></p> Miranda Evryl Walangare Nordy Fritsgerald Lucky Waney Maya Hendrietta Montolalu Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 839 846 10.35791/agrsosek.v20i2.57896 Analisis Keuntungan Rumah Makan Muslim Ummi Hidayah Di Kawasan Boulevard Tondano Kabupaten Mianahasa https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57897 <p><em>This study aims to analyze the business profits of Ummi Hidayah Restaurant in the Tondano Boulevard Area, Minahasa Regency. The data used in this study are primary data and secondary data, data collection techniques used using descriptive analysis, namely analyzing, describing, and interviews. Data analysis used is using the calculation of costs, revenues and profits. Based on the results of the study, it is obtained that the amount of profit of the ummi hidayah Muslim restaurant business in the Tondano boulevard area can be categorized as a profitable business with a service profit and total revenue of Rp17,860,046 per month.</em></p> Safira Wahibu Lyndon Reindhart Jacob Pangemanan Juliana Ruth Mandei Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 847 856 10.35791/agrsosek.v20i2.57897 Kepuasan Konsumen Terhadap Bauran Pemasaran Rumah Makan “Juli Kuliner” Di Boulevard Kota Manado https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57914 <p><em>This study aims to determine the level of customer satisfaction with the marketing mix of Juli Culinary Restaurant in Manado City Boulevard. The data collected in this study are primary data taken by survey with the technique of asking questions directly to consumers, using a questionnaire, and secondary data obtained from the business related to this research, such as the history of the “juli kuliner” restaurant. Sampling by accidental sampling and obtained as many as 88 respondents. The data analysis used in this study is descriptive analysis which is analyzed using an attitude measurement scale or Likert scale. The results showed that in general the level of consumer satisfaction was in the very satisfied category of 84%, with the highest level of satisfaction being the strategic location of 90%. However, there is one variable, namely promotion, which is still in the satisfied category with a satisfaction index of 79%.</em></p> Melvinia Maria Lukar Gene Henfried Meyer Kapantow Ellen Grace Tangkere Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 857 864 10.35791/agrsosek.v20i2.57914 Faktor-Faktor Yang Mempengaruhi Produksi Padi Sawah Di Desa Minanga Satu Kecamatan Pusomaen Kabupaten Minahasa Tenggara https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/57917 <p><em>This study aims to determine the factors that influence the production of paddy rice in Minanga Satu Village, Pusomaen District, Southeast Minahasa Regency. The sampling method was carried out using the Random Sampling method, namely by random sampling. The data collected are primary and secondary data with multiple linear regression analysis and using the Cobb-Douglass production function model. Based on the results of research that has been done in Minanga Satu Village, Pusomaen District, Southeast Minahasa Regency, and based on the research objectives, it can be concluded that together (simultaneously) the variables of land area, labor, seeds, Urea fertilizer, Phonska fertilizer, and pesticides have a relationship to the amount of production of paddy rice in Minanga Satu Village, Pusomaen District, Southeast Minahasa Regency. Partially, the factors of land area, labor, phonska fertilizer have a significant effect, while seeds, urea fertilizer, and pesticides do not have a significant effect on the production of paddy rice in Minanga Satu Village, Pusomaen District, Southeast Minahasa Regency.</em></p> Thessalonika Yemima Rosario Pangkerego Gene Henfried Meyer Kapantow Audrey Julia Maria Maweikere Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 865 874 10.35791/agrsosek.v20i2.57917 Analisis Faktor-Faktor Yang Mempengaruhi Permintaan Bawang Merah Di Kelurahan Matawai Kecamatan Kota Waingapu https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/55835 <p><em>This study aims to understand the characteristics of shallots consumers and analyze the factors influencing shallots demand at Pasar Inpres Matawai, Waingapu City District. The research was conducted over two months, from June to July 2023. The study location is Matawai Village. Data on shallots demand was collected through observations at the research site where the community consumes shallots in Matawai Village and interviews using questionnaires with residents of Matawai Village who purchase and consume shallots at Pasar Inpres Matawai. The sampling technique used in this study is simple random sampling, which involves randomly selecting sample members from the population without considering the existing strata. A sample was then determined using Slovin’s formula with an error level of 10% (0.1), resulting in 91 household samples from Matawai Village. Data obtained from respondent interviews were processed and tabulated. The data were then analyzed using multiple linear regression analysis methods and described descriptively. The study findings on shallots consumer characteristics reveal that most consumers are of productive age, with an average age of 47 years. The education level of shallots consumers is generally high, with an average education level ranging from high school (SMA) to higher education. The majority of shallots purchasers are female, with the average occupation being housewives and an average family size of about 4 people. The variables of shallots and onion prices do not affect the demand for shallots, whereas the variables of income and family dependents do influence the demand for shallots.</em></p> Hifziah Alsyatry Elsa Christin Saragih Febyningsi Rambu Ladu Mbana Copyright (c) 2024 https://creativecommons.org/licenses/by-nc/4.0 2024-05-31 2024-05-31 20 2 875 – 884 875 – 884 10.35791/agrsosek.v20i2.55835