MOTIVATION AND SATISFACTION TOWARDS EMPLOYEESâ€™ LOYALTY TO ACHIEVE COMPANYâ€™S ADVANTAGE
The study aims to examine if employeesâ€™ motivation and satisfaction mediated by loyalty can result in companyâ€™s advantage. Using 100 young staffs and supervisors in either local or foreign companies in Surabaya, Indonesia as respondents and being tested using regression and path analysis. The simple regressions analysis in the study found that employeeâ€™s loyalty is not significant to influence companyâ€™s advantage and employeeâ€™s satisfaction is not significant to influence employeeâ€™s loyalty as well. Employeeâ€™s motivation significantly influences loyalty and companyâ€™s advantage. Employeeâ€™s satisfaction has significant influence to companyâ€™s advantage. Multiple regression tests shows that employeeâ€™s motivation has positive influence but employeeâ€™s satisfaction has negative influence to employeeâ€™s loyalty. Both employeeâ€™s motivation and employeeâ€™s satisfaction have positive influence to companyâ€™s advantage. Path analysis has the results that employeeâ€™s loyalty is not moderating variables between Employeeâ€™s motivation, employeeâ€™s satisfaction and companyâ€™s advantage.
Keywords: motivation, satisfaction, loyalty, companyâ€™s advantage Indomaret and Alfamart are the example of a retail business in Indonesia, which is the market leader in their field. Both companies are mini network that provides basic needs and daily necessities. But the problems faced Indomaret and Alfamart are the position of those who are always nearby.These problems is not a barrier for both. This is caused by them are in the same market share, selling products that uniform and is in the center crowds. The purpose of this study was to determine differences in the level of service to consumers and alfamart Indomaret Karombasan.
motivation, satisfaction, loyalty, companyâ€™s advantage