PENGARUH PROMOSI PENJUALAN, KUALITAS PRODUK DAN APLIKASI MOBILE TERHADAP KEPUTUSAN PEMBELIAN PADA PERUSAHAAN JASA BUNKER DI GRESIK
DOI:
https://doi.org/10.35794/jmbi.v12i2.62870Abstract
This study aims to identify the influence of sales promotions, product quality, and mobile applications on purchasing decisions. The research method used in this study is quantitative. Data collection was conducted using a questionnaire with 100 respondents. Data analysis was performed using a partial test (t-test) and data processing using SPSS. The results of the study indicate that among the independent variables tested, only product quality has a significant influence on purchasing decisions, while sales promotions and mobile applications have not yet made a significant overall contribution to purchasing decisions.
Keywords : Sales Promotion, Product Quality, Mobile Applications, Purchasing Decisions
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