PERANCANGAN PLATFORM BERBASIS WEB PADA RETAIL SUKU CADANG OTOMOTIF DENGAN PENDEKATAN DESIGN THINKING
DOI:
https://doi.org/10.35794/9w5fj610Abstract
ABSTRACT. This study aims to design a customer-centric digital retail platform for imported automotive spare parts targeting the car enthusiast segment. The problems addressed include limited transparency of product information, uncertainty regarding parts compatibility and authenticity, unclear import cost estimation, and low visibility of the delivery process. The research employs a design-based qualitative research approach using the design thinking framework through the empathize, define, ideate, prototype, and test stages. Data were collected through in-depth interviews, limited observations, and prototype testing involving car enthusiasts with experience in purchasing imported automotive spare parts. The findings identified key user needs, which were translated into the design of the DropNDrive platform featuring a compatibility checker, authenticity verification, landed cost calculator, technical consultation, product reviews, order tracking, and membership. Initial evaluation results indicate that the proposed platform design is relevant in enhancing trust, improving product search convenience, and increasing information certainty throughout the purchasing process. This study produces a Minimum Viable Product (MVP) design and demonstrates the application of design thinking and customer-centric design in developing digital services within the context of the imported automotive aftermarket industry.
ABSTRAK. Penelitian ini bertujuan merancang platform retail digital suku cadang otomotif impor berbasis customer-centric design untuk segmen car enthusiast. Permasalahan yang diangkat meliputi keterbatasan transparansi informasi produk, ketidakpastian kompatibilitas dan keaslian suku cadang, estimasi biaya impor yang kurang jelas, serta rendahnya visibilitas proses pengiriman. Penelitian menggunakan pendekatan design-based qualitative research dengan kerangka design thinking melalui tahap empathize, define, ideate, prototype dan test. Data dikumpulkan melalui wawancara mendalam, observasi terbatas dan pengujian prototipe kepada car enthusiast yang memiliki pengalaman pembelian suku cadang impor. Hasil penelitian mengidentifikasi kebutuhan utama pengguna yang kemudian diterjemahkan ke dalam rancangan platform DropNDrive dengan fitur compatibility checker, authenticity verification, landed cost calculator, technical consultation, product review, order tracking dan membership. Evaluasi awal menunjukkan bahwa rancangan platfrom dinilai relevan dalam meningkatkan kepercayaan, kemudahan pencarian dan kepastian informasi selama proses pembelian. Penelitian ini menghasilkan rancangan Minimum Viable Product (MVP) serta menunjukkan penerapan design thinking dan customer-centric design dalam pengembangan layanan digital pada konteks aftermarket otomotif impor.
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