Henryanto, A.G. 2023. ASSESSING THE INNOVATION ACTIVITIES OF THE RETAIL COMPANY AFFECTED BY THE COVID-19 PANDEMIC. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). 10, 1 (Apr. 2023), 675–687. DOI:https://doi.org/10.35794/jmbi.v10i1.47580.