Relifra, Ainil Mardiah, Eko Fikriando, Ramadhi and Oza Syafriani 2025. TECHNOLOGICAL INNOVATION: ADOPTION OF ARTIFICIAL INTELLIGENCE IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES). JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). 12, 1 (Mar. 2025), 162–176.