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Dwi Andayani Vita setyawardani and Yuli Kartika Dewi 2025. INTEGRATING EXPERIENTIAL AND SOCIAL MEDIA MARKETING IN HIGHER EDUCATION: DETERMINANTS OF UNIVERSITY CHOICE AMONG INDONESIAN STUDENTS. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). 12, 3 (Dec. 2025), 1671–1687. DOI:https://doi.org/10.35794/jmbi.v12i3.65569.